PRI Trade Show · Indianapolis
PRI Showvideo productionin Indianapolis.
Cross X Agency travels to the PRI Trade Show for motorsport manufacturers, engine builders, and parts brands. Three days, a trade-only floor, and a buyer who already knows the category. The plan is built around what you are launching, who can explain it on camera, and getting cuts back while the show is still the industry conversation.
- Show dates
- December 10 to 12, 2026
- Venue
- Indiana Convention Center
- Crew
- Travels from Las Vegas
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Exhibitor build reel, SEMA Show 
Booth interview, Las Vegas Convention Center 
Floor coverage, NACS Show 
Reveal moment, Las Vegas event floor
What to captureat PRI.
PRI is a trade-only room full of people who can read a part in their hands. The camera earns its place by showing the machining, the fitment, and the person who can say what it does on a dyno or on a Saturday night.
The new product, close
Macro passes on machining, porting, coatings, and hardware, lit so the finish reads on a phone screen. The detail is the pitch at this show.
Cutaways and sectioned displays
Sectioned blocks, transmissions, converters, and turbos filmed so a buyer can follow the path through the part while a voice explains it.
Engine builder and racer interviews
Short answers from the people who built it and the drivers running it. Filmed at the booth with a wireless lav, cut to one claim per clip.
Machinery Row and live demos
Equipment filmed while it is actually cutting or turning, with hands in frame, rather than idle on a stand.
Team cars and hauler displays
Race cars, trailers, and toterhome displays covered as the backdrop your brand appears against all year, not just during the show.
Vertical cuts for the show window
The same coverage cut for Reels, Shorts, and TikTok while PRI is trending, so your launch is visible to racers who are not in the building.
Before, during,and after the show.
A travel show leaves no room to improvise. The launch list, booth number, load-in window, and interview list are settled before a case is packed, and the first cuts are moving before you fly home.
Before
Launch list and shot plan agreed
What is new, what is embargoed until the floor opens, who speaks for each product, and when the booth is quiet enough for detail work.
During
Shot around your buyer traffic
Detail and product passes in the slower windows, interviews and demos in the busy ones. Nothing blocks the aisle and no buyer waits on a camera.
After
Files organized and owned
Finished cuts and edited stills land in a Google Drive under your account, named so a rep can pull a clip for a dealer without asking anyone.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Travel and lodging for the crew are quoted separately so the scope stays readable.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
You are based in Las Vegas. How does travel work?
Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the show is booked we hold the dates, plan the shoot remotely with your team, and arrive ahead of load-in.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
Can you hold a product launch until the floor opens?
Yes. Embargoed products are filmed on the schedule you set and nothing is published or delivered outside your team before the date you name in writing.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Book PRIcoverage now.
Tell us your booth number, what you are launching, and who can speak for it. We will come back with a coverage plan for the three days and a travel line you can approve or cut.