You are based in Las Vegas. How does travel work?

Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the show is booked we hold the dates, plan the shoot remotely with your team, and arrive ahead of load-in.

How fast do we get content during the show?

Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.

Can you hold a product launch until the floor opens?

Yes. Embargoed products are filmed on the schedule you set and nothing is published or delivered outside your team before the date you name in writing.

Who owns the finished files?

You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.

Vehicle roll out captured by Cross X Agency during SEMA week in Las Vegas

PRI Trade Show · Indianapolis

PRI Show video production in Indianapolis

Show the part. Hear from the builder. Get your launch in front of racers while PRI is still happening.

Plan your PRI coverage

Show details

Show dates: December 10 to 12, 2026
Venue: Indiana Convention Center
Crew: Travels from Las Vegas
Delivery: Google Drive you own

Featured work

Built for automotive culture.

Prior Cross X automotive and convention production in Las Vegas. We travel for PRI and do not claim previous coverage of the show.

Production opportunities

What to capture at PRI.

Make the machining clear, put credible builders on camera, and turn the booth into useful content before the show window closes.

Exhibitor booth product display photographed by Cross X Agency at the SEMA Show in Las Vegas — Exhibitor product coverage, SEMA Show

New product details

Macro passes on machining, porting, coatings, and hardware, lit so the finish reads clearly on a phone screen.

Cutaways and sectioned displays

Blocks, transmissions, converters, and turbos filmed so buyers can follow the path through the part while a voice explains it.

Builders and racers

Short answers from the people who built it and the drivers running it, captured with clean audio and one idea per cut.

One shoot. Multiple formats. Built for the show window and what comes after.

Machinery Row in motion

Equipment filmed while it is cutting or turning, with hands and process in frame instead of a machine sitting idle.

Team cars and haulers

Race cars, trailers, and hauler displays covered as the setting your brand appears against throughout the season.

Vertical show-window cuts

Reels, Shorts, and TikTok edits delivered while PRI is still the industry conversation.

Automotive creator leading a booth interview during Cross X Agency convention production

Creator and influencer content

Put a credible voice in front of the product.

Add a presenter who can walk the booth, ask the builder the right question, and make technical detail understandable. Automotive creator Caden Underwood is available for scoped coverage, with client reels reaching up to 4.9M views. Past performance does not guarantee future results.

Ask about creator coverage

PRI brand activation

One launch plan, from the booth to the feed.

PRI is a trade-only motorsports floor. Production, creator participation, and paid distribution can be scoped together, but each has a different job, permission set, and cost.

See full-service activation Read the exhibitor playbook See paid amplification

Booth production

Capture the launch, machining, live demonstration, builder explanation, and sales answer in formats the product and sales teams can reuse.

Creator participation

Schedule an approved automotive creator for a walkthrough, interview, or product demonstration. Fit, credentials, access, timing, and usage rights are agreed before travel.

Paid amplification

Prepare selected cuts for paid distribution after claims, account access, usage rights, audience, budget, and landing-page tracking are approved.

A controlled show-week process

Before, during, and after.

01Before

Set launch priorities

Confirm the booth, launch list, embargoes, interview voices, access windows, and the exact deliverables the team needs first.

02During

Work around buyer traffic

Capture details in the quiet windows, then demos, conversations, and reactions when the floor fills without blocking the aisle.

03After

Deliver files your team can use

Finished cuts and edited stills arrive organized in a Google Drive under your account, ready for show-week posting and follow-up.

Coverage options

Choose the output your show needs.

Travel and lodging for the crew are quoted separately, so the production scope and travel line stay easy to read.

The Reveal Kit

Show-ready content built to last.

7 SEO-optimized product videos
20 edited photos
1 Show Recap Video
Captions and description outlined
First deliverable within 72 hours

Plan this coverage

Show-week depth

Influencer Kit

One show, three months of influencer content.

Everything in The Reveal Kit
40 short-form influencer-style videos
Build highlights, interviews, comparisons
Ready-made posting calendar
First deliverable within 48 hours

Plan this coverage

The Convention Takeover

Content domination, built to drive results.

Everything in the Influencer Kit
Increased video deliverables based on the company's goal
Full raw footage library, yours to keep
Dedicated 2 editors and senior videographer
First deliverable within 24 hours

Plan this coverage

Practical details

Before you book.

Cross X Agency filming on the SEMA Show floor at the Las Vegas Convention Center

Let's make your PRI launch impossible to miss.

Share your booth number, what you are launching, and who can speak about it on camera. We will build the coverage plan around the three days.

Start a PRI Show conversation