Full-service activation
One event.One plan from the boothto the follow-up.
Cross X leads the campaign and coordinates the moving parts: brand strategy, content, creators, promotion, lead capture and follow-up, with specialist exhibit and print partners brought into one coordinated plan.
- Cross X leads
- Strategy, content, creators, promotion, follow-up
- Coordinated
- Exhibit, signage, print, install through partners
- Scope
- Custom per event, not a package
- Applies to
- Shows, launches, activations, pop-ups
Five parts,one plan.
An activation goes wrong in the gaps: the booth arrives without a campaign, the content lands after the show, the leads sit in a spreadsheet. One lead team keeps the parts on the same calendar.
Strategy
Goals, audience, and the campaign plan for the event: what the show needs to produce, who you are trying to reach, and what the week has to look like to get there.
Experience
Exhibit and print coordination through specialist partners, so the build, signage, install, and logistics are planned against the same calendar as the content and the campaign.
Content
Photo, video, interviews, and creator casting, planned before load-in and shot for the places the campaign actually runs.
Promotion
Pre-event launch and live distribution: the announcement, the landing page, and the daily posting rhythm through the show.
Follow-up
Lead capture, CRM routing, email, SMS and retargeting coordination, plus the sales-ready content your team keeps using after the hall is empty.
Led, andcoordinated.
We are direct about the line between the work our team runs and the work we bring specialist partners in to do. Fabrication and print are theirs. The plan is ours.
Cross X leads
- Campaign strategy and creative direction
- Landing pages for the event or launch
- Creator casting and creator-led content
- Photo, video, interviews, and short-form editing
- Pre-show and live promotion
- Lead routing and follow-up sequences
- Reporting and organized content handoff
Cross X coordinates
- Exhibit design, fabrication, and build
- Signage and large-format graphics
- Print and on-site collateral
- Install, dismantle, and show logistics
Delivered by qualified specialist partners under one coordinated plan. Fabrication is not performed in-house.
Who it is for,and how it is scoped.
Best fit
Exhibitors and launches
Exhibitors, product launches, brand activations, pop-ups, and multi-day campaigns where the event is one part of a bigger push.
Industries
Not one category
Automotive, technology, beauty, retail, hospitality, lifestyle, and other live events. Automotive is one lane we work in, not the identity of the offer.
Scoping
Custom, after the facts
The engagement is scoped once the event, footprint, dates, goals, and partner requirements are known. Nothing is quoted from a template.
Media spend, venue costs, fabrication, travel, talent usage, and other third-party hard costs are scoped separately where they apply.
Before you scope it.
Does Cross X build the booth?
No. Cross X leads the campaign, the content, the creators, the promotion, and the follow-up, and coordinates exhibit fabrication, signage, print, and install through qualified specialist partners on one shared plan.
What does an activation cost?
It is scoped per event. Footprint, dates, travel, crew size, creator count, and partner requirements all move the number, so we quote after a conversation rather than publishing a package price.
What sits outside the engagement?
Media spend, venue costs, fabrication, travel, talent usage rights, and other third-party hard costs are scoped separately where they apply, so you can see what is production and what is pass-through.
What if we only need a crew?
Then take convention coverage instead. Plenty of clients only need photo and video at the booth, and that stays its own service with its own packages.
Plan theactivation.
Tell us the event, the dates, and what the week has to produce. We come back with a scope, the partners it needs, and what sits inside the engagement versus what is a pass-through cost. Booth details can wait if you do not have them yet.