Marketing systems for med spas.
Someone comparing clinics reads treatments, providers, reviews, and availability before they ever call. Cross X Agency connects that path: treatment pages that answer the question, local visibility, real provider content, and a consultation request that reaches a named person instead of a shared inbox.
Clinic work already running.
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SKIN Las Vegas
A website rebuild and search foundation for an advanced laser and skincare med spa in Las Vegas. Treatment information is presented so someone researching a procedure can understand what it is, who it suits, and how to book, rather than calling first to find out.
The Temple Head Spa
Website design and build for a head spa, structured around the treatments on offer and a booking path a first-time client can follow on a phone.
Scope: website design and build.
Provider and treatment room photography produced for clinic websites and posting.
Both clinics book their own consultations, so the pages, the photography, and the follow-up were built around the consultation rather than around traffic.
Where the path from research to booked treatment breaks.
Most clinics do not have a marketing problem in the abstract. There is one point where interest stops moving: a treatment page that reads like a brochure, a consultation request that arrived at nine at night, a client who finished a course of treatment and was never invited back.
Default
The default clinic
Interest is there. It stalls at one of four points.
- Every treatment lives on one combined services page, so the clinic is missing from the search that matters.
- The page sells an atmosphere and leaves the actual question unanswered.
- The consultation request lands in a shared inbox with no owner, and the first reply arrives the next afternoon.
- Completed treatments never trigger the next appointment, so the calendar restarts every month.
Installed
The installed path
Each stall point gets a specific fix, scoped and connected.
- One page per treatment, so the search for a procedure near a place finds the clinic.
- The procedure explained, the provider credible, and the consultation step clear.
- Requests land in one pipeline with a named owner and a same-day first reply.
- Reminders, no-show handling, and rebooking run on a written schedule.
What Cross X Agency runs for a clinic.
Five pieces of work. They can be bought separately, but they are scoped so they agree with each other rather than pulling the clinic in five directions.
Website
Treatment page web design
One page per treatment the clinic actually sells, written so somebody researching a procedure can tell what it is, who it suits, what it involves, and how to book, without calling first to find out. Provider credentials sit where they matter rather than on a page nobody reaches.
Local search
SEO and local search
The searches that end in a consultation name a treatment and a place. That means real treatment and location pages, a Google Business Profile that agrees with the site, and internal links that make the pages closest to a booking easy to reach.
Production
Photo, video, and provider content
A clinic sells on trust. Providers, rooms, devices, and the treatment itself, captured on a planned production day with consent agreed in advance, then organized for the site and for vertical posting instead of filmed in gaps between clients.
Paid media
Google and Meta paid media
Search covers the person who already decided on a treatment and is choosing a provider. Social covers the one who sees the work first and books later. Both are read against the same tracking, so a busy front desk is not mistaken for working campaigns.
Follow-up
CRM and consultation follow-up
Consultation requests, calls, and direct messages land in one pipeline with the source attached, get a named owner, and get followed up on a written schedule rather than whenever the front desk has a quiet minute. This is scoped and quoted as its own work, separate from the website plan.
Consultation follow-up, scoped to the clinic.
This is the work between attention and a booked treatment: the forms, the phone handling, the pipeline, the routing, the reminders, and the reporting, built, connected, and tested against the way the clinic actually runs its front desk.
It is quoted as its own scope after a look at the current booking system, phone setup, and staffing, because what is needed depends on what is already in place. It is not part of the website plan.
- Stage 01
Capture built for a consultation
The treatment of interest, the area of concern, timing, and how the person wants to be contacted, so the first reply answers something.
- Stage 02
A pipeline with a named owner
Every request sits in a stage from new inquiry to booked treatment, owned by a specific person at the front desk or the provider level.
- Stage 03
After-hours and missed-call response
An immediate acknowledgement when nobody can pick up, then approved follow-up on open consultations instead of silence overnight.
- Stage 04
Reminders, no-shows, and rebooking
Appointment reminders, a written path for a no-show, and a rebooking prompt after a treatment where the practice approves one.
The model for a clinic is the same as anywhere else. Websites start at $497 per month on a 12-month commitment, with the first month collected before the build begins, covering the agreed website, hosting, upkeep, SEO Lite, basic contacts, and an analytics dashboard. Pages and connections are confirmed in the proposal. CRM and automation, ecommerce, paid ads, deeper SEO, and content production are scoped and quoted separately.
Built for a specific kind of practice.
A laser course, an injectable appointment, and a recurring head spa treatment are booked and followed up differently. The pages and the follow-up are built for the one the clinic wants more of.
Aesthetic and laser clinics
Treatment pages with the procedure, the suitability, and the consultation step stated plainly.
Skincare and facial practices
Recurring treatment plans, membership or package explanation, and a rebooking path.
Head spas and wellness rooms
A first visit explained well enough that somebody unfamiliar with the treatment books it.
Multi-provider clinics
Provider pages, routing to the right person, and one pipeline across the whole front desk.
How the work runs.
First an audit of the current path: what the clinic ranks for, what the site does with a visitor researching a treatment, what happens to a request after hours, and whether a completed treatment leads anywhere.
Then the treatments and proof that matter get defined, so pages and content are built around the appointments the clinic wants more of rather than the full menu.
Then the build: pages, photography and video, and the follow-up in scope, in the order that gets closest to a booked consultation first.
Then testing. Forms, routing, reminders, and tracking are run against real inquiries on a phone before launch, because that is where these installs usually fail.
Then launch, with ownership written down. Accounts, files, CRM records, and workflows stay with the practice, and it is clear who operates what from there.
Before you ask.
What kinds of practices does Cross X Agency work with?
Aesthetic and laser clinics, skincare and facial practices, injectable providers, head spas, and wellness practices that book their own consultations and treatments. The work is built around the consultation and the rebook rather than around follower counts.
Can Cross X Agency work with our existing booking system?
The current booking system, forms, phone setup, and CRM are reviewed before anything is proposed, and any supported connection is confirmed in the scope rather than assumed. A rebuild is only recommended when the existing setup cannot support real treatment pages, a usable consultation path, or reliable tracking.
How do you handle before and after content and privacy?
What can be produced and where it can run depends on provider consent, practice approval, and the current policy of each platform, so that is agreed in writing before a shoot. Clinical and regulatory responsibility stays with the practice.
What does the website plan cover, and what is quoted separately?
Websites start at $497 per month on a 12-month commitment, with the first month collected before the build begins. That covers the agreed website, hosting, upkeep, SEO Lite, basic contacts, and an analytics dashboard, with pages and connections confirmed in the proposal. CRM and automation, paid ads, deeper SEO, and content production are scoped and quoted separately.
Who owns the accounts, content, and patient data?
The practice does. Domains, hosting, ad accounts, analytics, CRM records, and the photo and video files stay in the practice's name, and the workflows are documented so the setup can be operated without Cross X Agency.
Find out where your clinic is losing the next booking.
Send the clinic's site and the treatments you want more of. You get back a plain read on what the booking path does today, which treatment pages are worth building first, and what happens to a consultation request once it arrives.