How is SEO different from AEO?

SEO covers how pages are found and ranked in traditional search results. AEO, or answer engine optimization, covers how content is structured so it can be parsed and surfaced by AI-assisted engines. Most of the underlying work overlaps: clear structure, accurate information, and useful pages. AEO adds emphasis on schema, direct answers, and citable formatting.

How is progress assessed?

Indexing coverage, visibility for target queries, qualified organic traffic, and conversion signals from search visits. Timelines vary with the starting point, the competitive set, and the pages in scope, so specific ranking or timing promises are not made.

Are rankings or AI citations guaranteed?

No. Rankings and AI citations depend on factors outside any single agency's control. The scope guarantees the work, the reporting, and the process, and progress is reviewed against the measurement signals above.

Who writes the content?

Research, drafting, and optimization are handled by the team, reviewed with the client, and published under the client's approval. The client's voice, offers, and factual accuracy are confirmed before publish.

Can you work with an existing site?

Yes. Most engagements start on an existing site. Where a rebuild is genuinely required, it is scoped separately with the web design work.

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Get found

Las Vegas SEO services built for the pages people can actually find.

Visibility is uneven. The pages that exist do not always match how people actually search, and the ones that do rank are not always the ones that turn into calls, forms, or booked work.

We work on the technical foundation, the pages that answer real search intent, the local visibility that matters in Las Vegas and Henderson, and the measurement that connects qualified visits to conversion signals.

Get Revenue Leak Score See the process

Scope preview

01Technical foundation review.
02Search intent and content structure.
03Local and answer visibility.

Where it fits

Visibility needs a path to conversion.

Rankings and mentions on their own are not the outcome. If the page loads slowly, the form is not routed, or attribution is broken, more visibility just moves more traffic through a broken handoff. Search is one part of a connected journey and only pays off when the destination, CRM, and follow-up are scoped too.

See the connected system

Selected work

Connected systems we've built.

Selected work, with the scope listed exactly as delivered. These examples show connected-system build history, and not every engagement included SEO.

See the full portfolio

Lusso Auto Design
Lead Leak website + CRM. Recurring Content Drop.
Liquor Loft
Lead Leak website. CRM retention backend in progress. Content Drop.
Undercover Customz
Lead Leak website + CRM.
Modern Wellness Clinic
Lead Leak website + CRM.
Skin LV
Lead Leak + Content Drop + Meta ads.
Nova Exhibit Group
Lead Leak + Content Drop + convention coverage.

The build

How the work is built.

Search work sits alongside the site, the CRM, and the follow-up. The scope covers technical foundations, useful pages built around real intent, local and answer visibility where it applies, and measurement tied to conversion signals rather than vanity rankings.

Technical foundation review.

Crawlability, indexing, page speed, mobile rendering, schema, internal linking, and Core Web Vitals. Findings are prioritized and shipped as fixes.

Search intent and content structure.

A map of the queries that actually match the business, and the service, location, and answer pages needed to address them. Written for readers first, structured so search and AI-assisted engines can parse them.

Local and answer visibility.

Google Business Profile hygiene, Las Vegas and Henderson local landing pages where they apply, and clear answer formatting on informational pages. AI-assisted engines pull from the open web; well-structured content is more likely to be surfaced, without any citation promise.

Included scope

The SEO scope.

Technical audit.

Speed, indexing, mobile, broken links, schema, sitemaps, and internal linking, delivered as a prioritized action list.

Query and intent map.

The searches that match the business, grouped by intent, and the pages that need to exist to address them.

Page structure and content.

Service, location, and answer pages built around real intent and reviewed with the client before publish.

Local visibility.

Google Business Profile setup, category and service accuracy, and Las Vegas / Henderson location pages where they apply.

Answer formatting.

Schema, clear on-page answers, and citable structure. Measured with visibility and traffic signals, not guaranteed AI citations.

Measurement and reporting.

Indexing, visibility, qualified traffic, and conversion signals in one view, tied to the pages and queries that produced them.

Ownership

The accounts stay with you.

Your access

Approved accounts, assets, and logins are created in, or transferred to, your ownership.

Documented handoff

Owners, permissions, and next actions are written down before launch or transition.

Portable scope

The completed foundation can be documented and transitioned to your team, subject to the software and vendor subscriptions in the approved stack.

How this fits: SEO can be bought on its own as a standalone project, or as one module of the connected system Cross X Agency installs in The Lead Leak Fix, which runs on Cross X OS.

FAQ

Common questions.

Yes. Cross X Agency is based in the Las Vegas valley and regularly builds local landing pages, Google Business Profile hygiene, and service pages for Las Vegas and Henderson businesses.

Where SEO fits in the wider system.

Next step

Build a Las Vegas search foundation you can measure.

The Revenue Leak Score gives a clear starting point in about 60 seconds. If it fits, we scope the first piece worth building.

Get your score Talk to the team