Automotive marketing, production, and launches.
Cross X Agency builds customer acquisition, cinematic production, and launch infrastructure for the automotive industry: websites, local SEO, and lead follow-up for specialty shops, alongside creator campaigns, trade show production, and US market entry for brands.
Three automotive lanes.
The shop system stays focused on local demand and booked work. Product brands need a path built around a reveal, campaign, or event. Brands outside the United States need the US side of that launch run for them.
Local automotive shops
Websites, search, content, paid media, and lead follow-up for wrap, tint, PPF, detail, customization, and service shops.
Brands and manufacturers
Product launches, vehicle builds, event activations, selected creators, campaign distribution, and partner-coordinated print or exhibit production.
Brands entering the US
For manufacturers and aftermarket brands based outside the United States: show coverage, US-market product content, American creators, and buyer follow-up.
Automotive work already running.
See all client projects
Lusso Auto Design
Website and CRM installed as one connected lead path for a Las Vegas customization shop, with recurring content production covering builds, wheels, and film work. The site is structured so each service reads as its own page, and the quote form asks for the vehicle before an advisor picks it up.
Undercover Customz
Website and CRM installed together so inquiries land somewhere the shop can actually work them: one pipeline, an owner for every lead, and follow-up that does not depend on who happened to answer the phone.
Henderson, Nevada. Lead path and site build.
Zev Autowerks
Two separate pieces of work for an automotive shop: an edited photo set of a two-tone Rivian, and a separate video edit of a twin-turbo F-150. Different vehicles, different deliverables, not one combined shoot.
Wheel and tire work photographed in the shop for service pages and posting.
Show floor coverage.
Cross X Agency has covered SEMA week in Las Vegas for automotive clients. AAPEX and F1 week are also home turf with no travel line. For the shows outside Las Vegas, a crew travels to the show and the travel is quoted as its own line in the proposal. The full show list, including the national auto show circuit, sits on the events page.
SEMA Show
Las Vegas Convention Center. Cross X Agency has produced automotive content during SEMA week.
AAPEX
November 3 to 5, 2026. Venetian Expo and AAPEX Forum, Las Vegas. No travel line.
PRI Show
December 10 to 12, 2026. Indiana Convention Center, Indianapolis.
Work Truck Week
March 9 to 12, 2027. Indiana Convention Center, Indianapolis.
LA Auto Show
November 20 to 29, 2026. Los Angeles Convention Center.
Detroit Auto Show
Public days January 16 to 24, 2027. Huntington Place, Detroit.
Essen Motor Show
November 28 to December 6, 2026, preview day November 27. Messe Essen, Germany.
Tokyo Auto Salon
January 15 to 17, 2027. Makuhari Messe, Chiba, Japan.
F1 Las Vegas weekend
Automotive brand and activation content during the Las Vegas race weekend.
Where the path from search to booked work breaks.
Most shops do not have a marketing problem in the abstract. They have a specific point where interest stops moving: a call that came in while both hands were on a car, a quote request missing the vehicle, an estimate nobody circled back on.
The specific service search
Someone decides they want tint, a wrap, film, or a correction, then compares shops on search and social.
One combined services page means the shop is missing from the search that matters.
The call, form, or direct message
They reach out on whichever channel is in front of them, usually during install hours.
Calls ring out in the bay, and direct messages never reach the pipeline.
The quote and who owns it
An advisor needs the vehicle, the service, and the condition, on a record assigned to a person, in a CRM the shop can actually work from.
A generic form collects a name and a sentence, and leads live in a shared inbox and someone's texts.
Follow-up, then booked work
Quotes and missed calls get worked on a written schedule, and booked work reads against its source.
Estimates sit through the weekend, so budget decisions become guesses.
What Cross X Agency runs for a shop.
Five pieces of work. They can be bought separately, but they are scoped so they agree with each other rather than pulling the shop in five directions.
Automotive web design
One page per service the shop actually sells, so a tint page reads as a tint page instead of a line item on a long homepage. Each page carries real work from the shop and a quote path that asks for the vehicle year, make, model, and the service in question before an advisor has to call back for basics.
Automotive SEO and local search
The searches that end in a booking are specific: a service, a vehicle type, and a part of town. That means real pages for those services, a Google Business Profile that agrees with the site, and internal links that make the pages closest to a quote easy to reach.
Photo, video, and social content
A shop sells on evidence. Finished work, the bay, the process, and the reveal, captured in one planned production day and organized for the site and for vertical posting. The publishing side is planned around that library rather than around whatever was filmed on a phone that week.
Creator and influencer campaigns
For aftermarket brands and manufacturers rather than local shops. A curated roster of vetted automotive creators across seven enthusiast niches, filmed installs and build series, show floor reveals during SEMA and PRI week, and brand-owned cuts with paid usage scoped up front.
Google and Meta paid media
Search covers people who already decided they need the service and are choosing a shop. Social covers people who see the finished work first. Both are read against the same tracking so a busy inbox is not mistaken for good campaigns.
CRM and automation for lead follow-up
Calls, forms, and direct messages land in one pipeline with the source attached, get assigned to a person, and get followed up on a written schedule instead of whoever remembers. This is the layer most shops are missing. It is scoped and quoted as its own work, separate from the website plan.
CRM and automation, scoped to the shop.
This is the work between attention and a booked job: the forms, the phone handling, the pipeline, the routing, the follow-up, and the tracking, built, connected, and tested against the way the shop actually works. Not advice about it, and not a report.
It is quoted as its own scope after a look at the shop's current setup, because what is needed depends on the CRM, phone system, and staff already in place. It is not part of the website plan.
Capture with the vehicle attached
Forms, calls, and direct messages in one place, collecting year, make, model, service, and condition so the first reply is a real answer.
Pipeline and staff routing
Every inquiry visible in a stage from new request to booked install, owned by the right advisor, with notifications that work during install hours.
Missed-call and estimate follow-up
Automatic response to a missed call, then approved follow-up on open quotes running on a written schedule.
Tracking and reporting
Source through to booked work, so channels are judged on jobs rather than on traffic.
What a shop quote request actually collects.
The difference between a lead an advisor can price and a lead somebody has to chase is four or five fields. This is the order the quote path asks for them, so the first reply back to the customer can be a real answer instead of a question.
- Year, make, modelSets the panel count, the glass, and the film or paint the job will need.
- Trim and body detailA wide body, a spoiler, or a panoramic roof changes labor before anyone sees the car.
- ServiceTint, wrap, film, correction, coating, wheels, or a build, chosen not typed.
- Condition and photosExisting film, prior work, or damage, with photos where they change the price.
- Timing and contactWhen the car is available and how they want to be reached, so follow-up is not guesswork.
The model for a shop is the same as anywhere else. Websites start at $497 per month on a 12-month commitment, with the first month collected before the build begins, covering the agreed website, hosting, upkeep, SEO Lite, basic contacts, and an analytics dashboard. Pages and connections are confirmed in the proposal. Custom CRM, ecommerce, automations, AI, paid ads, deeper SEO, and content production are scoped and quoted separately.
Built for a specific kind of shop.
Quoting, scheduling, and follow-up look different for a film install than for a recurring detail. Each of these goes into that detail, on the site side and the lead side.
Paint protection film
Vehicle wraps
Detailing and ceramic coating
Customization and builds
How the work runs.
First an audit of the current customer path: what the shop ranks for, what the site does with a visitor, what happens to a call during install hours, and where an estimate goes after it is sent.
Then the services and proof that matter get defined, so the pages and content are built around the jobs the shop wants more of rather than everything it is capable of.
Then the build: pages, content, and the lead system, in the order that gets closest to a booking first.
Then testing. Routing, follow-up, and tracking are run against real inquiries on a phone before launch, because that is where these installs usually fail.
Then launch, with ownership written down. Accounts, files, CRM data, and workflows stay with the shop, and it is clear who operates what from there.
Before you ask.
What kinds of automotive shops does Cross X Agency work with?
Automotive customization shops, wrap and window tint shops, paint protection film installers, detailing and ceramic coating businesses, and independent repair and service shops. The work is built for shops that quote and book their own jobs.
Can Cross X Agency work with the shop's existing website or CRM?
Yes. The current site, forms, phone setup, and CRM are reviewed first. If they can carry the work, they are cleaned up and connected. A rebuild is only recommended when the existing setup cannot support real service pages, a usable quote path, or reliable tracking.
What does lead capture and follow-up include for an automotive shop?
Form and call capture with the vehicle and service details a quote actually needs, a CRM pipeline for those inquiries, routing to the right person in the shop, missed-call and estimate follow-up, and reporting from source through to booked work. This is CRM and automation work, scoped and quoted to the shop. It is separate from the website plan.
What does the website plan cover, and what is quoted separately?
Websites start at $497 per month on a 12-month commitment, with the first month collected before the build begins. That covers the agreed website, hosting, upkeep, SEO Lite, basic contacts, and an analytics dashboard, with pages and connections confirmed in the proposal. Custom CRM, ecommerce, automations, AI, paid ads, deeper SEO, and content production are scoped and quoted separately.
Who owns the accounts, content, and customer data?
The shop does. Domains, hosting, ad accounts, analytics, the CRM data, and the photo and video files stay in the shop's name, and the workflows are documented so the setup can be operated without Cross X Agency.
Find out where your shop is losing the next job.
Send the shop's site and the services you want more of. You get back a plain read on what the customer path does today, which pages are worth building first, and what happens to a quote request once it arrives.