Automotive creator campaigns
Put credibleautomotive voiceson your product.
Cross X casts, contracts, briefs, films, and directs automotive creators around a launch, product drop, build, or show week. The brand approves the roster, keeps the usage rights, and receives every cut organized and ready to publish.
Creator distribution
Reach that comesfrom the audience,not the ad account.
These are the verified figures behind the creator work we run, filmed in Las Vegas with automotive creator Caden Underwood. They describe past posts, not a promise about a future campaign.
Caden Underwood
Automotive creator, Las Vegas
10.1M
Views across 25 recent automotive reels
869K
Unique viewers per video in the analytics sample
91.6K
Likes per video in the analytics sample
8.5K
Shares per video in the analytics sample
4.3K
Saves per video in the analytics sample
1.6K
New followers per video in the analytics sample
35 sec
Watch time per video in the analytics sample
View total calculated from 25 recent reels shown in supplied profile screenshots. Engagement figures are calculated from three supplied post level analytics reports. Platform definitions vary and figures are rounded. Creator collaboration is quoted separately from show coverage and depends on the creator's availability for your dates.
Verified Cross X work
Creator and show floor cuts.
Three roster sizes.One campaign plan.
Roster size follows the launch, not a price sheet. Creator fees, travel, paid usage, and production are quoted separately so each line stays easy to read.
One to three creators
Focused creator feature
A single product, vehicle, or install carried by creators chosen for audience fit. Briefs, filming, edits, posting terms, and usage are written into one scope so the brand knows exactly what publishes and where.
Around five creators
Launch roster
A coordinated reveal week. Several creators working from one creative platform, with brand-owned versions of every cut so the same production also feeds the campaign page, paid social, and sales follow-up.
Ten to fifteen creators
Show week takeover
A full activation calendar across a show or market. Casting, contracting, scheduling, on-site direction, booth appearances, interviews, and a delivery library organized by creator, product, and format.
What Cross X handles.
The brand approves the roster and the message. Everything between that approval and the finished files is managed on this side.
Casting and vetting
Creators are shortlisted for audience, vehicle niche, format, location, and the role the campaign needs them to play. The brand approves the roster before anything is contracted.
Rates, contracts, and usage
Deliverables, posting windows, exclusivity, and paid usage rights are negotiated and documented per creator. Talent fees are quoted as their own line so the production scope stays readable.
Briefing and on-site direction
Every creator arrives with the product story, the talking points, the shot list, and the compliance notes. Cross X directs on site so the coverage matches the plan instead of the mood of the day.
Editing, delivery, and reuse
Creator footage, brand cuts, verticals, stills, and raw selects are delivered organized and owned by the brand, ready for the campaign page, paid distribution, retailer decks, and follow-up sequences.
Before we scope it.
Does Cross X Agency own a creator network?
No. Creators are selected and contracted per campaign based on audience fit, format, location, and availability. That keeps the roster honest to the product instead of recycling the same names on every project.
Can reach or views be guaranteed?
No. Platform distribution is not something any agency controls. What is committed is the roster, the deliverables, the posting terms, the usage rights, and the files the brand receives.
How are creator fees handled?
Talent fees, travel, and paid usage are quoted separately from production so both sides can see what is creative work and what is a pass-through cost. Nothing is contracted before the brand approves the roster.
Can the same shoot feed paid ads and the sales side?
Yes, when usage rights are scoped that way up front. Brand-owned versions of the creator content can run as paid social, sit on a launch page, support retailer and distributor conversations, and feed follow-up sequences.
Tell us the productand the date.
Share the brand, the product, how many creators you have in mind, and where the content needs to run. A rough scope is enough to start.