Automotive influencer marketing agency
Automotive influencer marketing for brands enthusiasts believe.
Cross X works from a curated roster of roughly one hundred vetted automotive creators across seven enthusiast niches. We cast, contract, brief, film, and direct them around a product drop, build series, or show week. The brand approves the roster, keeps the usage rights, and receives every cut organized and ready to publish.
Influencer marketing
Reach that comes from the audience, not the ad account.
These are the verified figures behind the creator work we run, filmed in Las Vegas with automotive creator Caden Underwood. They describe past posts, not a promise about a future campaign.
Caden Underwood
Automotive creator, Las Vegas
10.1M
Views across 25 recent automotive reels
869K
Unique viewers per video in the analytics sample
91.6K
Likes per video in the analytics sample
8.5K
Shares per video in the analytics sample
4.3K
Saves per video in the analytics sample
1.6K
New followers per video in the analytics sample
35 sec
Watch time per video in the analytics sample
View total calculated from 25 recent reels shown in supplied profile screenshots. Engagement figures are calculated from three supplied post level analytics reports. Platform definitions vary and figures are rounded. Creator collaboration is quoted separately from show coverage and depends on the creator's availability for your dates.
The roster
Seven enthusiast niches, matched to your product.
A turbo kit and a rooftop tent do not belong in front of the same audience. Casting starts from the vehicle platform and the buyer, not from whoever is available that month.
Track and performance
Time attack, drift, road racing, forced induction, and dyno tuning audiences. Fits turbo kits, ECU tunes, suspension, cooling, and brake upgrades.
Off-road, overland, and truck
Lifted builds, rock crawling, expedition travel, and diesel. Fits bumpers, winches, recovery gear, lighting, roof tents, wheels, and tires.
JDM, tuner, and stance
Japanese platforms, widebody builds, air suspension, and fitment. Fits aero, wheels, coilovers, exhaust, and interior styling.
Exotic and supercar
Porsche, Lamborghini, Ferrari, and McLaren audiences. Fits exhaust systems, forged wheels, carbon packages, and paint protection.
Wrap, PPF, and detailing
Color change film, paint protection, ceramic coatings, and correction work. Fits film brands, coating chemistry, and detailing tooling.
Restomod and fabrication
Classic trucks, vintage muscle, metal work, and custom chassis. Fits crate engines, suspension retrofits, digital dashes, and climate systems.
Car audio and 12V electronics
Custom enclosures, mobile audio, and interior tech. Fits amplifiers, DSP, plug-and-play speaker systems, and powersports audio.
One build carries the brand all year.
Enthusiasts do not buy a supercharger, a set of coilovers, or a full wrap on impulse. They research for months, watch installs, and look for a build that held up. A campaign built as a series answers that instead of interrupting it.
Build
A build series, not a single post
A creator build runs as multiple episodes across the season. Your part gets installed on camera, explained, tested, and revisited, so the audience watches the product earn its place instead of hearing a sponsor read.
Prove
Install, dyno, and road testing on camera
Fitment, install steps, before and after, and how the car behaves afterward. This is the footage an enthusiast actually stops for during a three to six month buying decision.
Show
The car debuts on a show floor
The finished build carries your brand onto the floor during show week. Reveal coverage, booth appearances, and interviews are filmed by our Las Vegas crew while the buyers are in the building.
Distribute
Brand-owned cuts and paid usage
You keep vertical cuts, product passes, and stills, with paid usage scoped up front so the same footage can run as paid social, sit on a launch page, and support distributor conversations.
Verified Cross X work
Creator and show floor cuts.
Three roster sizes. One campaign plan.
Roster size follows the launch, not a price sheet. Creator fees, travel, paid usage, and production are quoted separately so each line stays easy to read.
One to three creators
Single creator feature
A single product, vehicle, or install carried by creators chosen for audience fit. Briefs, filming, edits, posting terms, and usage are written into one scope so the brand knows exactly what publishes and where.
Around five creators
Launch roster
A coordinated reveal week. Several creators working from one creative platform, with brand-owned versions of every cut so the same production also feeds the campaign page, paid social, and sales follow-up.
Ten to fifteen creators
Show floor takeover
A full activation calendar across a show or market. Casting, contracting, scheduling, on-site direction, booth appearances, interviews, and a delivery library organized by creator, product, and format.
What Cross X handles.
The brand approves the roster and the message. Everything between that approval and the finished files is managed on this side.
Casting from a vetted roster
Creators are shortlisted from a curated roster of automotive creators across the niches above, matched on audience, vehicle platform, format, and location. The brand approves the roster before anything is contracted.
Rates, contracts, and usage
Deliverables, posting windows, exclusivity, and paid usage rights are negotiated and documented per creator. Talent fees are quoted as their own line so the production scope stays readable.
Briefing and on-site direction
Every creator arrives with the product story, the talking points, the shot list, and the compliance notes. Cross X directs on site so the coverage matches the plan instead of the mood of the day.
Editing, delivery, and reuse
Creator footage, brand cuts, verticals, stills, and raw selects are delivered organized and owned by the brand, ready for the campaign page, paid distribution, retailer decks, and follow-up sequences.
Search-indexed asset delivery
Every finished reel and photo asset is formatted, captioned, and structured with metadata so your brand builds long-term discovery across Google Lens and multimodal search.
Before we scope it.
How does Cross X Agency source automotive creators?
From a curated roster of roughly one hundred vetted automotive creators spanning track and performance, off-road and overland, JDM and stance, exotic, wrap and detailing, restomod, and car audio. Creators are matched to the product and contracted per campaign rather than sold as a fixed package.
Can reach or views be guaranteed?
No. Platform distribution is not something any agency controls. What is committed is the roster, the deliverables, the posting terms, the usage rights, and the files the brand receives.
What makes this different from paying a creator directly?
A direct sponsorship usually ends with one post and no footage you own. Here the install, testing, and reveal are directed and filmed by a crew, the story runs across episodes, and you keep brand cuts and paid usage you can run as ads and sales material.
How are creator fees handled?
Talent fees, travel, and paid usage are quoted separately from production so both sides can see what is creative work and what is a pass-through cost. Nothing is contracted before the brand approves the roster.
Can a build campaign end at a trade show?
Yes, and that is usually the strongest version. A build filmed through the year can debut on a show floor during show week, with reveal coverage, creator booth appearances, and interviews filmed by our Las Vegas crew.
Tell us the product and the date.
Share the brand, the product, how many creators you have in mind, and where the content needs to run. A rough scope is enough to start.