We got laid off.Cross X Agencystarted that afternoon.
Melina and Christian went home and started building. What began as a two-person production studio in Las Vegas now works across content, websites, SEO, paid media, CRM, follow-up, and tracking.
The camera was only the first piece.
Cross X Films started with Christian handling posting and digital while Melina filmed and edited. The work was good and the videos performed, but the pattern in client after client was the same. Content was rarely the whole problem.
A weak website undid a strong campaign. Leads arrived and no one followed up. Search brought nothing in. There was no CRM, no automation, and no way to tell which effort produced a customer. Fixing the footage did not fix any of that.
So the company grew around the gaps instead of around the camera. Cross X Films became Cross X Agency because content alone did not solve the whole business problem.
The pieces are planned together, because they fail together.
Strategy, content, websites, SEO, paid media, CRM, and follow-up all sit close enough that one conversation can cover the whole path. When a handoff breaks anywhere along it, the work on both sides loses its value, so Cross X Agency plans them as one system rather than as separate deliverables.
The Lead Leak Fix is the installation that repairs that path, on a timeline agreed with the scope of your setup rather than a fixed promise. Cross X OS is the system installed to run it, so calls, forms, routing, follow-up, and reporting live in one place your business owns.
The people doing the work.
Production, strategy, SEO, CRM, paid media, social, and automotive media stay close enough to solve problems together.
Melina
Co-Founder & Head of Media
Christian
Co-Founder & Lead Strategist
Ricky
CRM Lead
Faiz
Head of SEO
Noa
Head of Social Media Production
Caden
Lead Automotive Media Director
Sule
Meta Manager
Diverse by Ownership. Inclusive by Design.
Cross X Agency is built from different cultures, backgrounds, and perspectives. Our diverse ownership and team bring unique experiences to the creative, marketing, and production work we do.
Women-Owned
Women-owned and operated.
Asian-Owned
Asian representation within our ownership and leadership.
LGBTQ+ Owned
Proud LGBTQ+ representation within our ownership.
Immigrant-Owned
Built in part from the perspective and experience of a Taiwanese immigrant entrepreneur.
Hispanic Representation
Hispanic representation across our team.
Young Adult Employment
We create career opportunities for young adults in marketing, creative, production, and digital industries.
Different backgrounds. Different perspectives. Better creative.
Cross X Agency is proud to build opportunities for diverse creatives and young professionals while helping brands tell stories that connect with real people.
Useful work. Clear ownership. Honest reporting.
Do right by the work
The recommendation should help the business, even when it is smaller than the original request.
Say what the data says
We explain what is working, what is not, and what we would change next.
Move quickly, finish cleanly
Speed matters. So do stable accounts, organized handoffs, and work that keeps functioning after launch.
Build it in the client's name
Sites, accounts, customer data, and final content belong to the client.
Come see what we would do with yours.
Look through recent work, or tell us where your own process breaks and we will start there.