We got laid off. Cross X Agency started that afternoon.
Melina and Christian went home and started building. What began as a two-person production studio became a seven-person team working across content, websites, CRM, automation, SEO, and tracking.
The camera was only the first piece.
Cross X Films started with Christian handling posting and digital while Melina filmed and edited.
Some needed content, but the work kept exposing a different gap: a weak site, inconsistent lead flow, missing follow-up, unclear tracking, or an offer that was hard to understand.
Cross X Agency grew around those gaps. The team still produces the work, but it also builds and operates what happens before and after the content.
- Attention
- Website
- Inquiry
- Follow-Up
- Customer
- Review
When one handoff breaks, the work on either side loses value.
Useful work. Clear ownership. Honest reporting.
Do right by the work
The recommendation should help the business, even when it is smaller than the original request.
Say what the data says
We explain what is working, what is not, and what we would change next.
Move quickly, finish cleanly
Speed matters. So do stable accounts, organized handoffs, and work that keeps functioning after launch.
Build it in the client's name
Sites, accounts, customer data, and final content belong to the client.
The people doing the work.
Strategy, production, SEO, CRM, paid media, and social work stay close enough to solve problems together.
- MelinaCo-Founder & Head of Media
- ChristianCo-Founder & Lead Strategist
- RickyCRM Lead
- FaizHead of SEO
- NoaHead of Media Production
- SuleMeta Manager
- CrisSocial Media Manager
The books are assigned for a reason.
The team reads from the same short list so conversations about ownership, offers, time, strategy, and execution start from common ground.
- Buy Back Your Time
- The 7 Habits of Highly Effective People
- Blue Ocean Strategy
- $100M Offers
- $100M Leads
- Extreme Ownership
The point is not the shelf. It is how the team makes decisions.
Local roots. Work across the country.
Cross X Agency is based in Las Vegas and works with businesses in multiple markets across the United States.
- Las Vegas
- Oahu
- Chandler
- Santa Clarita
- Texas
- and other US markets
See the work, or see where your own process breaks.
Explore recent projects or take the Revenue Leak Score to find the first gap worth fixing. You can also meet Amy Xi, the AI assistant we use inside our own workflow.
Company history: formerly Cross X Digital and Cross X Media.