Content system7 pages
The Med Spa Social Content Playbook
35 video directions, human-sounding hooks, a shoot-day map, an eight-week deployment calendar, and pre-publish trust guardrails for aesthetic practices.
Field Guides
Marketing and event production field guides.
These are the same operating documents Cross X Agency uses on production days, lead systems, and convention floors. Download the PDF or read the full guide in the browser. No email required.
4 guides, updated for the current cycle.
Content system7 pages
The Auto Shop Content Playbook
35 video directions, hooks that open with the decision, a nine-shot project sequence, a shoot-day map, and an eight-week deployment calendar built around real shop work.
Operations system8 pages
The Home Services Lead Follow-Up Playbook
A capture map, a seven-day follow-up sequence, plain-language message templates, pipeline stages, and appointment protection built for home service teams.
Event operations7 pages
The Convention Exhibitor Content Checklist
A deliverable map, ten essential exhibitor shots, a coverage schedule, an interview kit, and a post-show deployment plan for trade shows and activations.
Home Services
Follow-up and website guides for contractors.
Shorter reads for painting, tile, flooring, and coating companies. Each one covers a single part of the path from inquiry to booked job.
- Painting Estimate Follow-Up: A Sequence That Does Not Annoy HomeownersPainting estimates go quiet in the gap between sending the quote and the homeowner deciding. This is a practical follow-up sequence, with example intervals, wording, owners, and stop conditions built for how homeowners compare painters.
- Tile Contractor Pipeline Stages for Long Selection CyclesTile and stone buyers take weeks to choose material, which breaks pipelines designed for fast trades. Here is a stage structure that keeps selection-stage homeowners, designer referrals, and builder bids visible without pretending they are all the same.
- Flooring In-Home Estimate Booking: A Workflow That Protects the AppointmentFor flooring companies the booked measure is the real conversion. This covers how to book it, confirm it, reduce no-shows, handle reschedules, and follow up after the visit without guessing.
- Coating Company Lead Qualification: The Questions to Ask Before the Site VisitCoating estimates carry more disqualifiers than most trades. These are the intake questions that protect estimator time, plus how to route residential and commercial inquiries differently.
- Review Request Automation for Home Service ContractorsReviews are one of the signals homeowners weigh when choosing who to call, and asking for them inconsistently leaves that signal to chance. This covers timing, wording, platform rules, and what automation should never do.
- Quote Request Form Design for Home Service WebsitesEvery field on a contractor quote form either earns its place or costs you a submission. Here is how to decide what to ask, how to route what comes back, and what to say after submit.
- How Contractors Track Lead Sources All the Way to Booked JobsCounting leads by channel is easy and misleading. This covers how to attach a source at capture, keep it through the pipeline, and report on accepted work instead of raw inquiries.
Automotive
Quote paths, pipelines, and content for independent shops.
Written for PPF, tint, wrap, detailing, and customization shops. Each guide covers one part of the path from an inquiry to a booked job, plus the website and content work behind it.
- PPF Quote Follow-Up: From Coverage Request to Booked Install
- What a Window Tint Quote Form Should Actually Collect
- Vehicle Wrap Shop Pipeline Stages, From Inquiry to Production
- Auto Detailing Customer Reactivation, Done Responsibly
- Recovering Stale Auto Shop Quotes Without Becoming a Nuisance
- Review Request Automation for Auto Shops, Without Gating
- Adding Vehicle Photo Upload to a Quote Form Without Creating Problems
- How to Structure Service Pages on an Auto Shop Website
- Original Shop Content vs Stock Content for Auto Shops
Working on the system itself
A guide is a starting point. The install is the work.
These guides describe how the systems run. When it is time to install one, Cross X Agency scopes the shoot, the CRM, the follow-up, and the reporting as one connected build.
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