Creators & Activations, connected to your brand.
Our creator network and community help us bring creator partnerships, brand content, distribution and in-person experiences together. We plan concepts, coordinate creators, production and logistics, then connect the work to agreed publishing and advertising.
Creators, content and experiences, working together.
Start with the audience and the moment you want to create. We can coordinate one part or connect the partnership, content, distribution and activation around it.
Creator partnerships
We use our creator network and community to explore fit, check availability and shape the partnership around your brand, audience and timing. Concepts and creator participation are agreed before production.
Brand content
Creator-led content made for your channels, from a planned shoot or creator-made assets. We coordinate the brief, formats, production and approvals so the work is ready for its agreed use.
Creator distribution
When creator posting is part of the plan, we coordinate the named creator, platform, timing and publishing commitment, then connect the work to your wider campaign or launch.
In-person activations
Brand experiences, convention presence and creator appearances planned around a real attendee moment. We can coordinate the concept, creators, production and event logistics.
How the work runs.
Brief and fit
What the campaign or activation is for, who it needs to reach, and what kind of creator and experience fits the brand.
Creator availability and concepts
We check who is available, then agree concepts, participation, deliverables and the shape of each piece before anything is shot.
Production and logistics
We coordinate creators, the shoot or creator-made content, event requirements, approvals and the people responsible for each handoff.
Publishing and delivery
Files are delivered, agreed posts or activations happen on schedule, and the content connects to the publishing or advertising scope you approved.
Related work and services.
Our SEMA coverage shows the crew, event photography and video behind our automotive production work.
For automotive brands, creator content is planned around builds, launches and shows.
For product brands, creator content sits alongside product content, launches and storefront pages.
Standalone shoots, recurring production and editing for brand, product and event work.
Add show-floor coverage, creator coordination and event logistics to an in-person scope.
Before you start.
- What can a creator campaign or activation include?
- It can include creator coordination, concepts, brand content, production, event logistics, agreed creator posting and delivery. Your proposal names the creators, outputs, timing, fees and responsibilities that apply. Advertising usage and paid media management are included only when they are specifically scoped.
- Do we own the creator content?
- Rights depend on what is agreed with each creator. The proposal states the licensed uses, the usage term and any permissions for advertising before production begins. Brand content, creator posting and advertising permission are separate decisions.
- Can you work with our media buyer or marketing team?
- Yes. We can plan and produce the creator content and hand it to the person already running your paid media, coordinate with your internal marketing lead, or connect the work to an agreed Cross X advertising scope.
Tell us who you want to reach, and how.
Share the product, audience, timing and whether you are imagining creator content, a campaign or an in-person experience. We will come back with a practical scope.