Home Services
Marketing for Home Services
Homeowners compare proof, reviews, availability, and estimates quickly. Miss the call or delay the follow-up and the project moves to the next company.
Cross X connects local search, real project content, quote capture, follow-up, reviews, and attribution around that path.
- Discover
Local visibility and useful content
- Consider
Proof, pages, and a clear next step
- Respond
Lead capture and follow-up
- Measure
Attribution and the next priority
Built around how the customer decides.
The core system stays connected. The message, proof, handoffs, and follow-up change with the business model.
Painters & Flooring
Interior, exterior, cabinet refinishing, flooring installs. Book the projects you actually want.
Roofing & Remodelers
Roofers, kitchen and bath remodelers, general contractors. Fill the calendar with qualified projects.
HVAC, Plumbing & Electrical
Service calls, install jobs, and maintenance plans. Show up first when the AC goes out.
See the customer journey by trade.
Each trade has different buying cycles, handoffs, and follow-up requirements. Choose a trade for the detailed version.
The work behind the customer journey.
Local SEO & GEO Pages
Show up when people search 'roofer near me,' 'kitchen remodel [city],' and every service in every city you cover.
- Google Business Profile optimization
- City + service landing pages
- Review generation automation
- Shows up in AI answers (ChatGPT, Google AI)
Jobsite Content Production
Before/afters, jobsite reveals, and owner-led explainers that make you the obvious pick in your zip code.
- Monthly shoot day on-site
- Before/after reveal videos
- Owner-led trust content
- Cut for Reels, TikTok, and site
Website Design
Websites that show real jobs, real reviews, and make it dead simple to book or request a quote.
- Mobile-first design
- Online booking + quote forms
- Project galleries by service
- CRM & tracking setup
CRM & Lead Follow-Up
Calls, forms, and estimate requests captured, owned, and followed up on a defined workflow.
- Missed-call response while crews are in the field
- Estimate follow-up with named owners
- Accepted and rejected alerts
- Source tracking on accepted work
Social Media & Reputation
Build trust with before/afters, jobsite content, and 5-star review flows that turn happy customers into your best marketing.
- Content calendar & posting
- Automated review requests
- Before/after showcases
- Community engagement
The accounts stay with you.
Core accounts and assets are created in, or transferred to, the client's ownership. Access, responsibilities, and the handoff are documented before launch.
Your access
You retain access to the accounts used for the work.
Clear handoff
Owners, approvals, and next actions are documented.
Portable system
The completed foundation can be handed back ready to run.
Keep every estimate moving to a clear next step.
Calls arrive while the crew is on site. Estimates wait for follow-up. The Lead Leak Fix connects response, quote follow-up, reviews, and attribution so those handoffs do not depend on memory.
- Missed-call response routed to the right owner
- Scheduled estimate follow-up at agreed intervals
- Review requests after completed work
- Source and booked-project attribution in one view
$7,500 installation. Live in 30 days or $3,750 back.
After the install, either run it yourself on Cross X OS at $497 per month, or have Cross X Agency operate the growth system for $8,000 per month. Full breakdown on the Lead Leak Fix page. Ongoing management is available after launch.
Common questions.
Start with the customer journey.
The Revenue Leak Score shows where attention, response, follow-up, or attribution is breaking first.