Marketing and lead follow-up for HVAC contractors.
HVAC demand arrives in three different moods. Something is broken right now, something needs replacing this season, and something needs maintaining before it fails. One page and one inbox cannot serve all three, and the expensive one is usually the one that slips.
Three kinds of call. One path that has to sort them.
An HVAC contractor is running three sales processes at once. The failure beside each stage is where the margin usually goes.
Urgent service
The unit is down and the homeowner is calling whoever answers. They are comparing availability, not brochures, and they are calling more than one company.
A call that goes to voicemail during a heat wave is a call the next contractor takes.
Replacement research
A system is at the end of its life. This buyer reads, compares, asks about financing, and takes days or weeks to decide.
A quote sent with no follow-up plan stalls, then gets decided by someone else.
Maintenance and existing customers
The list of people who already trusted you is the cheapest work available, and it only produces revenue when someone is actually contacting it.
Reminder outreach that depends on memory stops happening in a busy month.
The request gets captured
Calls, forms, and messages write to one place with the service type, the equipment, and the source attached, so nothing depends on a note or a text thread.
Split channels mean nobody can say how many requests came in last week.
Someone owns the next step
Urgent service, replacement estimates, and maintenance move on separate tracks, each with an assigned person and an alert.
One shared pipeline treats a no-heat call and a spring tune-up identically.
The outcome gets reported
Booked, quoted, or lost, by source and by service type, so seasonal spending decisions come from records instead of impressions.
Without status reporting, every marketing decision is a guess in April.
What Cross X Agency can handle.
Scope is chosen after the audit. Most HVAC companies start with two or three of these.
Service and location page structure
Repair, replacement, and maintenance each get their own page, written for the intent behind them, with the areas you actually serve organized as real pages rather than a list of city names.
Local search
Titles, headings, and internal structure that read as the service in the city, plus a Google Business Profile with accurate services, hours, and current photos.
Call and form capture
Calls and forms tracked to the page and source that produced them, with the service type and equipment captured at the point of request.
Overflow and after-hours handoff
A documented path for what happens to a call or form that arrives when nobody is available, defined with your team rather than assumed. Answering coverage is only included when it is explicitly scoped.
Replacement follow-up and reporting
A follow-up sequence for open replacement estimates, approved maintenance reactivation where it is scoped, and reporting on source, service type, and status.
What we have done in HVAC.
Cross X Agency built the website and the CRM backend for Rocket Air Conditioning, a Las Vegas HVAC company, and produced some video for them as a smaller part of that engagement. The site and the record system are the work; video supported it rather than defining it.
What is verified here
A website and a CRM backend built for an HVAC company in Las Vegas, some video produced for the same company, and the lead capture, routing, and follow-up work Cross X Agency has installed for home service companies in other trades.
What is not claimed
No ranking positions, call volumes, or revenue figures. No around-the-clock answering and no promised response time. If a claim is not verifiable, it does not appear on this page.
What that means for an HVAC buyer
The page structure, capture, routing, and follow-up described here are already built for an HVAC company, and the same mechanics are installed for painting and coatings companies, applied to repair, replacement, and maintenance intent.
The lead path, installed as one piece of work.
When calls, forms, and messages arrive in three places and replacement quotes have no follow-up owner, the fix is not another tool. It is one connected path from request to captured record to assigned owner to follow-up to reported outcome.
Cross X OS is the software installed underneath it: CRM and pipelines, routing, alerts, automated follow-up, tracking, and reporting.
Scoped setup
Installation of the lead path: capture, routing, alerts, follow-up, tracking, and reporting, tested before launch. Scoped and quoted before anything starts.
$497 / month
Cross X OS software and lite management. If Cross X Agency operates the wider growth system, the retainer is scoped separately.
How the work runs.
We audit how calls, forms, and estimates are handled today, including what happens after hours, then write the scope. Pages, capture, routing, and follow-up get built and connected, tested end to end before launch, and launched with documentation of who operates what.
Accounts, data, content, and any footage produced stay in the company's name from the start.
Before you get in touch.
Do you answer our phones or cover after hours?
No. Cross X Agency defines and installs the path a call or form travels, including where an after-hours or overflow request lands and who is alerted. Live answering coverage is not part of this work unless it is explicitly scoped, and no response time is promised.
How do urgent repairs stay separate from replacement estimates?
They run on separate pages and separate pipeline tracks. Repair requests are built for speed of contact, replacement requests capture equipment and timeline for a longer decision, and each track has its own owner and follow-up plan.
Can you work with our dispatch or CRM software?
The current tools are reviewed first. Where a system can hold records, route requests, and report, it gets connected and repaired instead of replaced. Where nothing usable exists, the CRM layer is part of the installed lead path.
What do we own after launch?
Everything that matters. The domain, hosting, website, analytics, customer records, and any photography or video produced for the business stay in the company's name, and the setup is documented at handoff so your team can run it.
Start with the calls you are already getting.
Tell us how repair calls, replacement quotes, and maintenance reminders are handled today. We will map the three tracks and scope only what is missing.