Marketing and follow-up for general contractors.
The problem for most general contractors is not lead volume. It is that the wrong jobs come in, the right ones take months to decide, and nobody can say which projects are still live.
Months between the first call and a contract.
A remodel or build decision runs long, involves more than one person, and stalls in predictable places.
They look for a fit
Homeowners and developers are trying to work out whether you take projects like theirs, at their scale and budget.
A portfolio without scope or process invites inquiries you do not want.
They send an inquiry or get referred
The request should carry the project type, the scope, the location, and the timeline so the first call qualifies quickly.
Unqualified inquiries eat estimating hours that should go to real projects.
It needs a single status view
Referrals, forms, and calls belong in one place where the stage and the owner are visible to everyone bidding.
Split channels mean two people chase one project and nobody chases another.
The decision takes months
Financing, drawings, permits, and partners stretch the timeline, so follow-up needs a schedule instead of a memory.
A proposal with no follow-up plan is the easiest project to lose.
The outcome gets recorded
Won, lost, or still open, with source attached, so you can see which channels bring the work you actually want.
Without outcomes, the pipeline looks healthy right up until it is not.
What Cross X Agency can handle.
Project and scope pages
Pages that state the project types, scale, and process you work in, so the inquiries you attract are closer to the work you want.
Local search
Structure and headings that match how this work is searched, plus a current Google Business Profile and coherent internal links.
Qualified inquiry capture
Forms that ask for project type, scope, location, and timeline, routed to an owner with the source attached.
Long-cycle follow-up
A scheduled follow-up plan for open proposals through financing, drawings, and permitting, with defined owners.
Status and source reporting
One view of what is open and where it came from, documented so the team can operate it after handoff.
Where the installed lead path fits.
When proposals live in inboxes and nobody shares a status view, the pipeline is a guess. Capture, routing, long-cycle follow-up, and reporting can be installed once as one connected path.
Cross X OS is the software underneath it: CRM and pipelines, routing, alerts, automated follow-up, tracking, and reporting.
How the work runs.
We audit how inquiries arrive, how status is tracked, and how proposals are followed up, then write the scope. Pages, capture, routing, and follow-up are built, connected, tested, and launched with documentation.
Accounts, data, and content stay in the company's name.
Before you get in touch.
Can this help us attract better projects, not just more?
That is the point of the page structure and the request form. Stating the project types, scale, and process you work in filters inquiries before they reach estimating, which is usually more valuable than raising volume.
Do you produce project case studies?
Case study and project content can be scoped as separate production work. It is not assumed in a marketing engagement, and nothing is written about a project the company did not do.
Can you connect our current CRM or bidding tools?
Where they can hold records, route inquiries, and report, yes. Current tools are reviewed before anything is replaced, and replacement is only recommended when the setup cannot do the job.
What do we own after launch?
Everything that matters. The domain, hosting, website, analytics, customer records, and any photography or video produced for the business stay in the company's name, and the setup is documented at handoff so your team can run it.
See which projects are actually still live.
Tell us how inquiries and referrals arrive and how proposals are followed up. We will scope the structure, capture, and follow-up that fit a long cycle.