Marketing and follow-up for tile and stone contractors.
Tile and stone work sells on craft, and it is bought slowly. The job is making the craft easy to navigate and keeping the conversation alive through a selection process that takes weeks.
A long selection, one open thread.
Homeowners and designers move slowly through material selection. Each stage below is a place the thread goes quiet.
They look for work like theirs
A shower, a floor, a patio, a full kitchen. The search is about the application and the material, not the company name.
A mixed gallery grid hides whether you have done their exact job.
A designer or referral checks you
Much of this work arrives through trade referrals, and the site is the credibility check that happens before the intro call.
A thin site undoes a strong referral before you ever speak to the client.
They request an estimate or walk-through
The request should carry the space, the material direction, the scope, and the timeline so the first conversation is useful.
A generic form gives you a name and nothing you can quote from.
Selection drags on
Material choices, tile availability, and other trades stretch the decision, and the open estimate needs an owner during that window.
Quotes sitting through selection expire quietly with no one following up.
The outcome gets recorded
Won, lost, or still selecting, with the source attached, so referral and search work can be judged honestly.
No status view means no way to see how much work is actually still live.
What Cross X Agency can handle.
Project and application pages
The work organized by application and material, with scope and process explained so a homeowner or designer can see where you fit.
Local search
Structure and headings that match how this work is searched, with a current Google Business Profile and coherent internal linking.
Estimate request capture
Requests that ask for the space, material direction, and timeline, routed to an owner with the source attached.
Selection-cycle follow-up
A follow-up sequence built for a decision that takes weeks, including a defined stop point so it never becomes pressure.
Status and source reporting
One view of what is open, what is selecting, and where it came from, documented so the team can run it.
Where the installed lead path fits.
Referrals, designer intros, calls, and forms arriving in four places is the usual reason a live project looks lost. Capture, routing, follow-up, and reporting can be installed once as one connected path.
Cross X OS is the software underneath it: CRM and pipelines, routing, alerts, automated follow-up, tracking, and reporting.
How the work runs.
The site, inquiry sources, and current follow-up habits are audited, then scoped in writing. Pages, capture, routing, and follow-up are built, connected, tested, and launched with documentation of who runs what.
Accounts, data, and project imagery stay in the company's name.
Before you get in touch.
Most of our work is referral. Does this still apply?
Yes, and referral work is usually where it pays first. A referred client still checks the site and still needs an easy way to send a request, and a referred estimate still needs an owner and a follow-up plan during selection.
Do you produce project photography?
It can be scoped as separate production work. It is not assumed in a marketing engagement, and no page will present imagery that is not the company's own work.
Can you connect our current CRM?
Where it can hold records, route inquiries, and report, yes. Existing tools are reviewed before anything is replaced, and replacement is only recommended when the current setup cannot do the job.
What do we own after launch?
Everything that matters. The domain, hosting, website, analytics, customer records, and any photography or video produced for the business stay in the company's name, and the setup is documented at handoff so your team can run it.
Keep selection from going quiet.
Tell us how inquiries arrive and what happens to an estimate during selection. We will scope the structure and follow-up that keep projects alive.