Social media management and recurring content production.
Random posts drift. Without a real plan, a repeatable production cadence, and a way to tune what actually works, social presence quietly becomes noise, and the business slips out of memory before the next purchase decision.
Cross X plans the calendar, produces the assets on a defined cadence, and tunes the mix based on what earns attention. Paid amplification on Meta is available as a separately scoped add-on, not included by default.
The ongoing cadence around the Content Drop.
The Content Drop is a focused shoot-day package that can be booked once or repeated on a recurring cadence. This scope is the broader ongoing planning and production system that runs across shoot days, including recurring Content Drops, so the calendar stays full and each piece is used deliberately. Community management, DMs, and full-service posting are not included by default. Paid amplification on Meta is available as a separately scoped add-on.
See the connected systemBrands we've produced content for.
Selected work, with the scope listed exactly as delivered.
See the full portfolioMercedes-Benz of Henderson
Content Drop.
Lusso Auto Design
Lead Leak website + CRM. Recurring Content Drop.
Liquor Loft
Lead Leak website. CRM retention backend in progress. Content Drop.
ZEV Autowerkz
Content Drop.
Chef Kas
Lead Leak + Content Drop.
Back in Action Chiropractic
Content Drop.
Texture Barbershop
Summerlin, Las Vegas
Website design and build. Lead Leak + Content Drop.
Visit Texture Barbershop websiteBendybar
Website + Meta ads + Content Drop.
Houdini Wraps
Content Drop + Lead Leak.
Nova Exhibit Group
Lead Leak + Content Drop + convention coverage.
Skin LV
Lead Leak + Content Drop + Meta ads.
Project Wellbeing
Las Vegas
Content Drop.
Anchor House Improvement
Content Drop.
Solid Promo Prints
Las Vegas
Lead Leak + Content Drop.
How the work is built.
This scope covers two things by default: a monthly plan you approve once, and production days that fill it. Paid amplification on Meta is available as a separately scoped add-on. The Content Drop pairs cleanly with this cadence as the shoot-day engine — booked once or repeated — and Production covers larger, standalone shoots.
Plan the calendar.
A monthly content plan tied to the platforms your customers actually use. Cadence, formats, and topics agreed once so production and publishing can run without weekly renegotiation.
Produce the assets.
Static, video, and vertical formats produced on a defined cadence. Delivered in your brand voice with source files handed off, not locked to an agency library.
Amplify what works (optional add-on).
Meta paid amplification behind the pieces that clearly earn attention organically. Scoped separately when needed. Ad spend goes to the client's ad account; targeting and tuning are handled here.
What's in the recurring scope.
Monthly content plan.
A calendar approved once per month. Captions, formats, and post order documented so production can run without back-and-forth.
Production days.
Static and short-form video produced on a defined cadence, delivered in your brand voice with source files retained by the client.
Paid amplification (optional).
Meta paid amplification of the pieces that already earn attention. Scoped and priced separately from the base recurring scope. Ad account and spend remain with the client.
Content ownership.
All final assets and raw source files are handed off. Nothing is held hostage in an agency workspace.
Reporting.
Reach, saved and shared content, and lead signals tied back to the pieces that produced them. Not a vanity dashboard.
Scope boundaries.
Community management, DMs, and full-service posting are not included by default. They can be added if the business needs them, but they are never implied here.
The accounts stay with you.
Your access
Approved accounts, assets, and logins are created in, or transferred to, your ownership.
Documented handoff
Owners, permissions, and next actions are written down before launch or transition.
Portable scope
The completed foundation can be documented and transitioned to your team, subject to the software and vendor subscriptions in the approved stack.
How this fits: Social media management can be bought on its own as a standalone project, or as one module of the connected system Cross X Agency installs in The Lead Leak Fix, which runs on Cross X OS.
Common questions.
The Content Drop is a focused shoot-day package that can be booked once or repeated on a recurring cadence. This scope is the broader ongoing planning and production system that runs across shoot days — including recurring Content Drops — with reporting and calendar management wrapped around it. Many businesses run the Drop first, then move into this cadence, or run both together.
The rest of the content system.
The Content Drop
The focused shoot-day package. Booked once or run on a recurring cadence to feed this scope.
Production
Standalone video and photo crews for larger shoots that sit outside the recurring cadence.
Portfolio
Actual work delivered for the clients listed in the proof rail above.
Free marketing audit
A no-cost review of the visible customer journey, including current content and social output.
Med spa marketing
How this scope fits into a med spa's content and follow-up system.
Automotive marketing
How this scope fits into automotive content, shoots, and dealer campaigns.
Keep the pipeline of content full, without guessing.
The Revenue Leak Score gives a clear starting point in about 60 seconds. If it fits, we scope the first piece worth building.