Industry playbooks
Social Media Playbooks built for your industry, not for everybody.
Each playbook gives you the content pillars, a weekly cadence you can actually hold, a 30 day calendar of specific post concepts, short form video hooks, a filming checklist, and CTA examples. Read it here, or print it and save it as a PDF.
Pick your playbook.
Automotive
The Automotive Social Media Playbook for Detail, PPF, Tint, and Wrap Shops
This playbook is built for shops that touch cars every day. It gives you five content pillars, a weekly rhythm you can hold during a full production week, and a 30 day calendar of specific post concepts you can film between jobs.
Read the playbookHome services
The Home Services Social Media Playbook for Contractors
Built for contractors who are on a job site all day. Five pillars, a cadence that survives a full schedule, and thirty specific post concepts you can film from a truck or a ladder without stopping work for an hour.
Read the playbookMed spa
The Med Spa Social Media Playbook: Educational, Compliance Conscious Content
A med spa plan that leads with education instead of claims. Five pillars, a realistic cadence, and thirty post concepts written to respect patient privacy, advertising rules, and the fact that your buyer is nervous before they book.
Read the playbookHealth and wellness
The Health and Wellness Social Media Playbook for Gyms, Studios, and Recovery
For businesses selling a room, a routine, and a community. Five pillars, a cadence that fits around class schedules, and thirty post concepts that show what it feels like to walk in for the first time.
Read the playbookHow the pieces fit
The plan, the tool, and the content.
The playbook tells you what to post
Pillars, cadence, and thirty specific concepts for your industry, free to read and free to print.
You are hereCross X Social schedules and publishes it
A simple calendar and content library. First 60 days free, then $10 per month or $100 per year.
See Cross X SocialThe Content Drop creates the finished content
Cross X Agency plans, films, and edits the video library you own, then you publish it on the plan.
See the Content DropCross X Social is a scheduler and content library. It is not Cross X OS, which is the separate CRM, automation, and AI lead-response system at $497 per month.