Automotive playbook
This playbook is built for shops that touch cars every day. It gives you five content pillars, a weekly rhythm you can hold during a full production week, and a 30 day calendar of specific post concepts you can film between jobs.
Automotive buyers do not scroll looking for a shop. They scroll looking at cars. Your feed wins attention with the car and earns the job with the craft behind it. That means the car is the hook and your process is the proof.
Most shops post finished results only. A finished car looks the same on every page in your city, so the buyer has no reason to pick you. The difference shows up in the middle of the job: the prep, the edge wrap, the squeegee pass, the seam you did not cut short. Film the middle.
The second job of the feed is to remove doubt before the quote. Price shock, worry about damage, and confusion about what a service actually protects are what stall automotive deals. Answer those in short videos and the phone call gets shorter and easier.
Finally, keep a repeatable format library. When you have four or five formats you can shoot without thinking, posting survives a busy week. That is what the cadence and calendar below are for.
Every post you make should belong to one of these. If it does not, it is probably filler.
Pillar 01
Shows the work a customer never sees, which is the only honest reason your price is different from the cheap shop down the road.
Pillar 02
The clearest before and after proof format in the industry, and the easiest one to film consistently.
Pillar 03
Turns the questions you answer on the phone into content that answers them before the call.
Pillar 04
Local customers hand over a car they care about, and they buy from a shop that feels like real people.
Pillar 05
Gives the audience a reason to act now instead of saving the post and forgetting it.
| Day | Focus | Format |
|---|---|---|
| Monday | Process and craft | Short vertical video, 15 to 30 seconds |
| Tuesday | Education | Talking head or voiceover over b roll |
| Wednesday | Transformation | Before and after video or carousel |
| Thursday | Shop and people | Photo or casual video |
| Friday | Proof or offer | Video with a direct CTA |
| Weekend | Story and reshare | Stories only, no new production |
Five posts a week is a working target, not a rule. Three consistent posts beat seven for two weeks and then silence. Film in one batch, then let Cross X Social spread it across the month.
Thirty specific post concepts. Skip the ones that do not fit your shop and repeat the ones that land.
Say one of these in the first two seconds, on camera, before any logo or intro.
Educational post
Questions on your car specifically? Send us a photo and we will tell you what it needs.
Transformation post
Booking is open for next week. Message us the year, make, and model.
Offer post
Two slots left this month for this package. Comment BOOK and we will send the details.
Shop and people post
Come see the shop before you commit. Walk ins welcome during business hours.
Keep this in mind
Put the plan to work
This playbook tells you what to post. Cross X Social is where you schedule and publish it, with a calendar, a content library, and draft, approved, and scheduled states so nothing sits half finished. The first 60 days are free, then $10 per month or $100 per year.
If filming the content is the part that will not happen, that is what the Content Drop is for. Cross X Agency plans, films, and edits the library you own, and Cross X Social access comes with every active package.
Cross X Social is a scheduler. It is not Cross X OS, which is the separate CRM, automation, and AI lead-response system.
