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    Purple Porsche 911 GT3 RS photographed at sunset with the Las Vegas skyline

    Las Vegas race weekend · Independent local production

    F1 Las Vegas Content Production

    Automotive films, vertical reels, photography, creator integrations, and activation coverage built around the vehicles, spaces, talent, and permissions your brand controls.

    See what we produce

    Las Vegas local

    Production planning without a traveling crew

    Automotive-led

    Vehicles, builds, products, and creator formats

    Fast-turnaround options

    Same-day or next-day selects when scoped

    Race-weekend production

    Built for attention that moves fast.

    A race-weekend audience does not need another generic event recap. It needs a clear vehicle story, a recognizable point of view, and enough planned formats to work across social, partner channels, press, sales follow-up, and the campaign that continues after Las Vegas.

    Cinematic vehicle films

    Controlled rolling, parked, detail, and build coverage shaped into launch films, campaign cuts, and evergreen brand assets.

    Vertical social reels

    Fast, native edits built around the reveal, the detail, the reaction, or the question an automotive audience already wants answered.

    Creator integrations

    Automotive creator or influencer participation can be scoped around the vehicle, product, activation, and audience. Talent, usage, and posting are agreed before production.

    Brand activation coverage

    The installation, guest experience, product interaction, hospitality, and sponsor moments inside the footprint your team controls.

    Demos and walkthroughs

    Clear product explanations, vehicle walkarounds, and founder or product-lead demonstrations that work during the weekend and after it.

    Interviews and photography

    Executive, driver, creator, or guest interviews where permitted, supported by professional vehicle, activation, portrait, and detail photography.

    Automotive showreel

    Creator energy. Cinematic control.

    Influencer-led content brings the reach and energy that turns a launch into a moment people remember. Cross X Agency provides automotive creator content for F1 Las Vegas brand activations, vehicle showcases, and race-weekend campaigns, coordinated with the right creator and paired with our own vehicle, build, and SEMA production. Each credit stays with the work it represents.

    1979 Toyota Cressida 2JZCaden Underwood creator example
    Toyota MegaCruiser featureCaden Underwood creator example
    Automotive build featureCaden Underwood creator example
    One-of-one Lamborghini RevueltoCross X automotive coverage at SEMA
    Porsche 911 GT3 RS road featureCross X automotive production near Las Vegas
    Nissan GT-R R34 PPF featureCross X automotive content for Lusso Auto Design
    Ferrari SF90 rolling shotCross X automotive content for Lusso Auto Design
    BMW M2 captured in a cinematic rolling sequence during an automotive production
    Blue Ferrari SF90 photographed on a Las Vegas street for automotive brand contentHonda S2000 photographed at night in downtown Las Vegas

    Automotive content production Las Vegas

    The vehicle stays the first signal.

    Whether the assignment centers on a private reveal, an off-site build, a hospitality arrival, a sponsor activation, or a permitted product demonstration, the camera plan starts with what makes the vehicle and brand worth stopping for.

    One shoot, many deliverables

    A production day with a release plan.

    The same footage should not be forced into one recap. It should be captured and organized around what needs to publish now, what partners need next, and what the brand can keep using.

    Plan the moments

    Build the shot map around the weekend.

    We start with the vehicle, activation footprint, talent, access, publishing deadlines, partner requirements, and the moments that cannot be repeated.

    Capture with purpose

    Film for more than one edit.

    Wide establishing frames, clean vehicle movement, product details, vertical hooks, interviews, stills, and natural guest moments are coordinated in one production plan.

    Release in sequence

    Move from immediate attention to a lasting library.

    Priority selects can move during or directly after the activation. The deeper edits, photography, partner cutdowns, and evergreen features follow in the agreed order.

    Custom Porsche 911 displayed at an automotive brand booth during the SEMA Show in Las VegasForged wheel and performance brake detail photographed on a SEMA show vehicle

    Rights and access

    Clear scope before cameras roll.

    Cross X Agency is an independent Las Vegas production company. We are not affiliated with, endorsed by, or officially accredited by Formula 1 or the Las Vegas Grand Prix.

    We do not imply access to race footage, the paddock, pit lane, restricted circuit areas, logos, credentials, or official marks. Any coverage requiring rights-holder permission, accreditation, or licensing must be supplied and confirmed by the client in writing.

    Our planning centers on client-controlled suites, activations, hospitality, private events, permitted locations, vehicles, talent, demonstrations, and interviews. That keeps the production useful, accurate, and built around footage the client can actually use.

    Before you book

    Race-weekend production questions.

    Koenigsegg Gemera parked in the desert with the red rock formations outside Las Vegas

    Are you affiliated with Formula 1 or the Las Vegas Grand Prix?

    No. Cross X Agency is an independent Las Vegas production company. We are not affiliated with, endorsed by, or officially accredited by Formula 1 or the Las Vegas Grand Prix.

    Can you film the race, paddock, pit lane, or other restricted areas?

    Only when the client supplies the required rights, written permission, and credentials. We do not promise race footage, paddock access, official marks, or restricted-area access.

    What can you cover during race weekend?

    We plan around client-controlled suites, activations, hospitality spaces, private events, permitted locations, vehicles, talent, product demonstrations, and interviews with the appropriate consent.

    Can content be delivered during the weekend?

    Yes, when fast-turnaround delivery is included in the scope. We set the priority edits, handoff process, and approval contact before production so same-day or next-day selects remain realistic.

    F1 brand activation content

    Bring the footprint. We’ll map the content.

    Send the venue or suite, dates, vehicles, talent, activation schedule, rights already secured, and the deliverables your partners need. We will shape the coverage around the real weekend.

    Send us your show details

    Share the event, dates, and what you need covered. We'll review the scope and follow up using the contact details below.

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