SEMA Show · Las Vegas Convention Center
SEMA Show in Las Vegas Video & Photo Coverage
Booth videography & photography, product reveals, vehicle walkarounds, and buyer interviews shot at the SEMA Show inside the Las Vegas Convention Center, planned around your hall, booth number, and load-in window.
Cross X Agency is a Las Vegas video production company based in the valley. Exhibitors hire our local automotive video and photo crew to staff SEMA week, so the reveals, demos, and conversations on the show floor become a content library the team uses for the rest of the year.
What needs to be captured
What needs to be captured at your SEMA booth.
Product reveals and launches
The unveiling, the crowd, and the product hero shots captured cleanly so the launch clip is usable.
Booth and buyer coverage
Demos, walkarounds, and buyer conversations that become follow-up content after the show.
Feature builds and vehicles
Cinematic walkaround coverage and stills for feature builds on the floor.
Where planning matters
The specifics we sort out before the show.
Credentials and floor access
Booth pass counts, media credentials where required, and any exhibitor rules confirmed against your booth number and hall.
Reveal timing and shot list
One-time moments like the reveal need multi-cam placement and lighting planned before the crowd builds.
Sponsor and partner deliverables
Sponsor logos, specs, and delivery timelines mapped so partner cutdowns land on the right day.
Post-show posting plan
Which cuts go out first, in what order, and on which platforms so the footage keeps working for months after the show closes.
Plan, capture, deliver
How SEMA coverage runs on the floor.
Plan the show
Credentials, load-in window, booth layout, reveal timing, and interview list confirmed. Package and turnaround chosen before the crew shows up.
Capture the days scoped
SEMA floor coverage is led by Caden, Lead Automotive Media Director, with a DP and (where scoped) photographer working the booth from open to close for the days included in the package.
Edit and deliver on schedule
First planned deliverable per the chosen package, then remaining cuts, stills, and any sponsor deliverables organized in your Drive.
Packages
Choose your package.
The Reveal Kit
$3,500
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
$7,500
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
$15,000
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
What the library covers
The building blocks of the SEMA library.
Booth and activation
The booth as a working space: demos, foot traffic, and product interactions across the show days.
- Booth overview coverage
- Demo capture
- Buyer walkarounds
- Booth atmosphere b-roll
Product reveals and walkarounds
The reveal moment plus detailed product coverage for launches and vehicle features.
- Multi-cam reveal capture
- Product hero shots
- Detail and spec close-ups
- Founder or product-lead interviews
Interviews
Founder, product, and buyer interviews framed for cutdowns and post-show follow-up.
- Multi-cam interview setup
- Wireless lav audio
- Cutdown-ready framing
- Portrait stills
Sponsor deliverables and recap
Partner-specific edits and a recap library organized for post-show use.
- Sponsor-spec cutdowns
- Named-partner edits
- Recap and highlight cuts
- Photo library delivery
Selected frames
The look of the automotive coverage.
Frames from Cross X Agency automotive and event video production work in and around Las Vegas, including SEMA Show and SEMA Ignited coverage. Shown to give a sense of the shooting style a SEMA booth shoot is planned around.
In motion
The coverage in motion.
Past automotive content from Cross X Agency. The same format delivered for SEMA booth reveals, demos, and feature builds.
Influencer reach
Coverage led by creators the community already follows.
SEMA coverage at Cross X Agency is led by Caden Underwood, an automotive creator whose own build features have pulled millions of views, and he is not the only option. We work with other automotive creators too, so your booth is matched with the style and audience that fits your brand.
Caden Underwood
Lead Automotive Media Director, Cross X Agency
Published automotive photographer and digital creator based in Las Vegas. Runs an automotive-focused personal account plus a photo and video brand covering builds, shows, and product features.
Creator-style booth coverage
Your reveal, build, or product filmed and paced the way our creators' own features are made, not like a corporate recap.
Collab posting where scoped
Where the package includes it, features can go out as collab posts with creator accounts, putting your booth in front of an audience that already engages with this content.
Views and virality potential
The reels below are the proof. Our creators' own automotive features have pulled millions of views, and that same approach applied to your booth is what gives the content a real shot at going viral instead of disappearing into a feed.
A wider roster of creators
Caden leads our SEMA coverage, but he is one part of a wide network of automotive creators we have access to. We match your booth to the influencer whose style, platform, and audience fit your brand, so the content feels native to that creator's following instead of like a generic booth recap.
Shot by Caden Underwood
Delivery & ownership
The finished coverage is yours.
Cuts, stills, and sponsor deliverables organized in a Google Drive under your account.
First planned deliverable per package
Turnaround set by the package chosen for the show.
Google Drive delivery
Finished cuts and stills organized for your team.
Credentials and access scoped upfront
Booth pass, load-in, and any hall rules aligned before the shoot.
Sponsor deliverables where in scope
Partner cutdowns delivered on the agreed timeline.
FAQ
Common questions
Earlier is better. Credentials, load-in windows, and reveal timing all take coordination against your booth number and hall. We plan the shoot list, package, and turnaround before the show. But we have helped clients with last minute bookings as well!
Booth passes usually come from your exhibitor allotment. Any media credentials or hall-specific rules are confirmed against the show's exhibitor documentation before the shoot day.
SEMA automotive coverage is led by Caden, Lead Automotive Media Director at Cross X Agency, with a DP at minimum and a photographer or second camera added when the package or scope calls for it.
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
Finished cuts, stills, and any sponsor deliverables are delivered to a Google Drive under your account.
Send the show, booth number, dates, and what needs to be captured through the lead form. We come back with a scoped plan and package.
Yes. Cross X Agency is based in Las Vegas at 10801 W Charleston Blvd, so there is no travel or lodging line item for SEMA, SEMA Ignited, or any other show at the Las Vegas Convention Center.
Yes. Alongside the Las Vegas Convention Center we cover Venetian Expo, Mandalay Bay Convention Center, Caesars Forum, and Westgate, plus off-site activations, dinners, and shop visits around the valley during show week.
Yes. A Las Vegas trade show photographer can be added to any package, so booth stills, product detail shots, and team portraits are captured alongside the video coverage.
Yes. Automotive video and photo production runs year round in Las Vegas, including shop and build features, vehicle walkarounds, dealership-free brand content, and SEMA Ignited coverage.
Google reviews
What clients say.
Great team! Highly recommend them!
Truly phenomenal. At 10pm I inquired about needing a photographer for the NEXT day at 4pm. They were able to accommodate my last minute request at no extra. Katherine was punctual and wonderful. Photos came out great!
I had the pleasure of working for cross x agency last week. The whole crew were extremely professional and punctual. They provided tough answers to challenges that the day received. I look forward to working with them again in the very near future. Five stars for me.
I can't recommend this team enough. They're honestly so easy to work with, super communicative and transparent about everything. You can tell they really care and are extremely knowledgeable about what they do. I've loved working with them and would definitely recommend giving them a try. Thank you guys for everything!!
Cross X Agency has been amazing to work with. Their team is made up of super creative, talented, and hardworking young people who always bring fresh ideas to the table. Their content is unique, engaging, and they truly go above and beyond with every post/video they create. They always show up for every event and make sure every detail is captured perfectly.
Working with Cross X has been an excellent experience from start to finish. Their team is professional, responsive, and truly understands how to help businesses grow. They took the time to understand my brand, my goals, and the unique needs of my business, and they delivered with creativity and attention to detail. Communication was always clear and timelines were respected.
They were very professional and knew what they were doing. I love this team very easy to work with highly recommend!
love this team to death! working with them was such a great experience from start to finish. melina and katherine were incredibly professional while still keeping things relaxed and low-pressure, and it really shows in the final video. everything turned out beautifully, smooth, authentic, and exactly what we were hoping for.
Super great experience working with Cross X and we would definitely recommend their services to other businesses!
Great team! Highly recommend them!
Truly phenomenal. At 10pm I inquired about needing a photographer for the NEXT day at 4pm. They were able to accommodate my last minute request at no extra. Katherine was punctual and wonderful. Photos came out great!
I had the pleasure of working for cross x agency last week. The whole crew were extremely professional and punctual. They provided tough answers to challenges that the day received. I look forward to working with them again in the very near future. Five stars for me.
I can't recommend this team enough. They're honestly so easy to work with, super communicative and transparent about everything. You can tell they really care and are extremely knowledgeable about what they do. I've loved working with them and would definitely recommend giving them a try. Thank you guys for everything!!
Cross X Agency has been amazing to work with. Their team is made up of super creative, talented, and hardworking young people who always bring fresh ideas to the table. Their content is unique, engaging, and they truly go above and beyond with every post/video they create. They always show up for every event and make sure every detail is captured perfectly.
Working with Cross X has been an excellent experience from start to finish. Their team is professional, responsive, and truly understands how to help businesses grow. They took the time to understand my brand, my goals, and the unique needs of my business, and they delivered with creativity and attention to detail. Communication was always clear and timelines were respected.
They were very professional and knew what they were doing. I love this team very easy to work with highly recommend!
love this team to death! working with them was such a great experience from start to finish. melina and katherine were incredibly professional while still keeping things relaxed and low-pressure, and it really shows in the final video. everything turned out beautifully, smooth, authentic, and exactly what we were hoping for.
Super great experience working with Cross X and we would definitely recommend their services to other businesses!
SEMA planning resources
Written for exhibitors still scoping SEMA week. Use these before the booth build is locked.
Start here
Book a discovery call.
Pick a package, share the show details, and we'll open the calendar to lock in the coverage.
Lock in the coverage.
Send the show details and we'll come back with a scoped plan.