A week-by-week publishing plan for SEMA exhibitors, from six weeks out through the month after the show, with the assets each channel actually needs.
Exhibitors usually think about SEMA content as something that happens during the show. It mostly does not. The posts that perform during show week are built from material captured weeks earlier, and the revenue that comes out of the show is generated in the month after it. The four days in the hall are the middle of the calendar, not the whole thing.
Here is a working calendar you can hand to whoever owns your channels. Adjust the volume to your team's capacity. The sequence matters more than the frequency.
This window is for announcement and for capture. Announcement is easy. Capture is the part people skip, and skipping it is why show week ends up thin.
Capture in advance or you will not have it
Controlled product shots, the founder intro, the build or fabrication process, and any clean audio interview are far easier to record at your shop than in a loud hall. Record them now and you can publish steadily through show week even on a day where the floor gives you nothing.
Shift from announcement to reason to visit. Everyone in your category is posting a booth number right now. The differentiator is telling people what happens if they walk over.
Your team is working the booth. Assume nobody has thirty free minutes to think about content, and build the plan so posting is a five-minute job. The SEMA Show 2026 runs November 3-6 at the Las Vegas Convention Center.
| When | Capture | Publish |
|---|---|---|
| Move-in day | Empty hall booth build, time-lapse, crew setup | Behind the scenes story or short vertical, plus a we are here post |
| Day one | Hero wide of the finished booth, crowd, first customer conversations | Booth reveal post on Instagram and LinkedIn, stories through the day |
| Reveal or demo day | Full multi-angle coverage of the reveal, reaction, detail pickups | Same-day vertical clip while the floor is still busy |
| Day three | Interviews, testimonials, partner and distributor conversations | Daily recap vertical, LinkedIn post aimed at buyers rather than fans |
| Final day | Remaining detail and product shots before teardown | Thank you post with booth number of next appearance if known |
One person should own posting during the show, and it should not be the person running demos. If nobody owns it, nothing goes out until Sunday.
This is the window that separates exhibitors who get value out of the show from exhibitors who get a folder of footage. Attention around the show is highest while it is live and for the day after. If your first edited piece lands two weeks later, it competes with a moment that already passed.
This is the reason turnaround is a real spec and not a nice-to-have. We get an exhibitor's first edited content back within 24 hours of wrapping day one so it can go out while the show is still live.
Show over, work starts. This week is about converting attention into conversations.
Most exhibitors stop here. This is where the compounding actually happens, because the footage becomes durable marketing rather than event coverage.
If you want the full day zero through day thirty version of this, with owners and deliverables, read how to turn SEMA footage into a 30-day post-show sales campaign.
The shot planning behind that list is covered in how to film product demos and vehicle reveals at SEMA. If credentials and floor rules are still open questions, start with SEMA video permits, media credentials, and booth filming rules. For the wider planning picture, the SEMA video coverage guide for exhibitors covers crew size and turnaround, and the convention exhibitor content checklist is the pre-travel version.
Cross X Agency covers conventions out of Las Vegas and builds the deliverable list around a calendar like this one. See SEMA content production or our event and convention coverage.
External resources are linked for reference. Cross X Agency does not control external content or search ranking outcomes.
Keep reading
SEMA 2026 Video Permits, Media Credentials, and Booth Filming Rules
Events & ConventionsHow to Film Product Demos and Vehicle Reveals at SEMA
Events & ConventionsHow to Turn SEMA Footage Into a 30-Day Post-Show Sales Campaign
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