CRM and follow-upbuilt around howyour business sells.
Cross X Agency connects the agreed lead sources, your calls and forms, a pipeline with real stages, routing to a named owner, follow-up, the booking or estimate handoff, and tracking into one path a Las Vegas team can actually work in.
Most businesses are notshort on leads.They are short on a path.
Inquiries arrive in several places, the fastest useful reply wins the job, and at the end of the month nobody can say which source produced the work. Here is the same inquiry moving through an installed path, start to finish.
Illustrative example of an installed path
A call or form arrives
The inquiry lands on one contact record with its source attached, whether it came from the website, an ad, or a tracked phone number.
It is assigned and put in a stage
Routing gives it a named owner and alerts them, and the record sits in a stage that matches how you sell: new, contacted, quoted, booked.
The estimate or booking is created
The site visit, quote, or appointment is created from that same record, with confirmations and reminders attached.
Follow-up keeps going
Text and email sequences written for your offer continue on schedule until the person replies or books, then stop on their own.
The outcome is recorded
Won or lost is stored on the record the lead entered on, so reporting shows which source produced booked work.
What we install.
The system removes the reasons a lead goes cold by accident. It does not replace the person who answers the phone well or the estimator who wins the job. Your team still answers, quotes, and shows up.
The account and its structure
Users, permissions, numbers, calendars, pipelines, and the fields your business actually uses, set up in the software the system runs on.
The connections
Website and landing page forms, tracked calls, and the agreed lead sources wired into one record with the source preserved.
Routing, follow-up, and booking
Who gets the lead and how fast, what happens when nobody answers, and the sequences, confirmations, and estimate or appointment handoff written around your services.
Tracking, training, and ownership
Conversion tracking configured and verified, reporting that shows where booked work came from, the team walked through the daily path, and the account belonging to your business.
How the setup is scoped.
CRM & Automation is the work on this page: capture, the CRM and pipelines, routing, follow-up, reactivation, and reporting. Cross X OS is the software it runs on, and the account belongs to your business.
Setup is scoped to the work.
What it costs depends on how many lead sources, pipelines, and automations we connect, and how much of your current setup stays. You get the scope and the number in writing before anything starts.
After launch there is a monthly amount for Cross X OS software and lite management of the installed system. If Cross X Agency also runs the wider marketing and growth work around it, that retainer is quoted for the business and is not required to keep the system running.
Larger installations with deeper automation, AI response, or ecommerce and order systems are scoped on their own. If what you really need first is a website, that starts at $497 per month with no upfront build fee, or as a scoped one-time or custom build.
Systems already running.
Named work with the scope stated plainly. No numbers are attached to any of it, because no single part of a lead path deserves credit for a business result.
Color Drop Painting
Cross X Agency built the website and the lead path behind it, and produced the photography used across the site. Inquiries land in one place with an owner rather than in a shared inbox.
Website, CRM and lead path, photography.
Lusso Auto Design
Website and CRM built by Cross X Agency for a Henderson automotive shop, alongside content produced on site.
Website, CRM, content production.
Versatile Coatings Hawaii
Website, CRM backend and lead flow, and the initial local search work for a painting and coatings company.
Website, CRM backend and lead flow, initial local search.
Every image on this page is work Cross X Agency produced for a named client. The lead path sits underneath work like this: the call or form that comes from it has one place to land and one person who owns it.
Before you buy.
How is the setup priced?
It is scoped to the business. The number depends on how many lead sources and forms get connected, how many pipelines and stages you need, how much follow-up and reactivation gets written, and how much of what you already use stays. You get the scope and the price in writing before work starts.
Is ongoing management required?
No. Your team can run the system after handoff. The monthly amount covers Cross X OS software for your account plus lite management of the installed path, and the exact lite management scope is confirmed in your proposal. Wider marketing operation is a separate retainer.
Can we start with just a website?
Yes. The website subscription is $497 per month with no upfront build fee on a 12-month commitment, and one-time or custom builds are also available. Capture, CRM, and follow-up can be added once the site is live.
Can you connect the tools we already use?
Often yes. Supported connections between forms, tracked calls, scheduling, and your existing tools are confirmed during scope rather than promised in advance, and any step that stays manual is documented with an owner.
Show us where thepath breaks today.
Tell us how inquiries reach you now and who touches them. That conversation is enough to say what the installation needs to cover and what it does not.