Work Truck Week · Indianapolis
Work Truck Weekvideo forequipment brands.
A work truck sells on capability, and capability is almost impossible to photograph well. Cross X Agency travels to Work Truck Week for body builders, upfitters, and equipment manufacturers to film the thing a spec sheet cannot do: the crane cycling, the liftgate under load, the compartment layout a fleet manager actually opens. Then it gets cut for the people approving the purchase.
- Event dates
- March 9 to 12, 2027
- Exhibit hall
- March 10 to 12
- Venue
- Indiana Convention Center
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Exhibitor build reel, SEMA Show 
Booth interview, Las Vegas Convention Center 
Reveal moment, Las Vegas event floor 
Floor coverage, NACS Show
What to captureat Work Truck Week.
This floor is full of buyers who spec vehicles for a living. They do not need a mood film. They need to see the upfit from the angles they will be working from, and to hear a competent person explain the trade-offs.
Full upfit walkarounds
Each configuration covered nose to tail in a consistent pattern, so a fleet manager can compare two builds without rewatching either one.
Equipment moving under load
Cranes, liftgates, dump bodies, and service cranes filmed cycling, not parked. Sound captured where the hall allows it.
Compartment and layout detail
Drawers, shelving, tie-downs, lighting, and access filmed tight, because storage layout is what a crew actually lives with every day.
Chassis and integration explainers
Your engineer or product lead walking through PTO, electrical integration, payload, or CA dimension in plain language on camera.
Ride and Drive coverage
Coverage of the Ride and Drive days where organizer access permits, planned against your booth duties instead of chased on the day.
Cuts your sales team can send
Short, specific clips named by configuration, so a rep can answer a fleet question with a thirty second video instead of a PDF.
Before, during,and after the show.
A travel show leaves no room to improvise, and a hall full of large vehicles leaves even less. Which units are on display, where they sit, when they can be filmed clean, and who speaks for each one are all settled before a case is packed.
Before
Unit list and shot plan agreed
Which vehicles and bodies are on the floor, booth position, load-in window for clean early coverage, and the interview list.
During
Clean passes early, people later
Vehicle and equipment coverage in the quiet windows before the aisles fill, interviews and demonstrations while buyers are in the booth.
After
Organized by configuration
Finished cuts and edited stills sorted by unit and body type in a Google Drive under your account, ready for the sales cycle that follows.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Travel and lodging for the crew are quoted separately so the coverage scope stays readable.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
You are based in Las Vegas. How does travel work?
Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the dates are booked we hold them, plan the shoot remotely with your team, and arrive ahead of load-in.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
The exhibit hall is only open three of the four days. Does that change the plan?
It shapes it. The educational program and Future Truck Summit run earlier in the week, and the exhibit hall opens March 10. We usually recommend crew on site from the day before the hall opens, so the clean vehicle coverage happens before the first buyer walks in.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Plan Work TruckWeek early.
Send the unit list, your booth position, and who can speak to the upfits. We will come back with a coverage plan for the hall days and a separate travel line you can approve or cut.