Booth production
Film the product launch, technical demonstration, buyer question, and sales explanation in formats the product and sales teams can reuse.
AAPEX · Las Vegas
AAPEX content for aftermarket brands.
AAPEX lands in our home city during the busiest automotive week of the year, and the exhibitors who win it are the ones whose product is already circulating online while buyers are still walking the hall. Cross X Agency is a Las Vegas crew, so there is no travel line and no arrival risk. We plan around your launch list, film across the Venetian Expo and the AAPEX Forum, and turn cuts around inside the same week.
- Show dates
- November 3 to 5, 2026
- Venues
- Venetian Expo and AAPEX Forum
- Crew
- Local to Las Vegas
- Delivery
- Google Drive you own
Automotive work already on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We are a local crew and do not claim previous coverage of this specific show.
What to capture at AAPEX.
AAPEX is a working buyer floor. Nobody is browsing for entertainment, so the camera earns its place by showing the product doing the job and the person who can explain why it is better than what the shop is using now.
New product, filmed like a product page
Clean macro passes on tooling, housings, fitment, and finish, lit so the build quality reads on a phone and the same footage serves your catalog.
Tool and diagnostic demonstrations
Equipment filmed while it is actually running on a vehicle or a bench, with hands in frame, rather than sitting idle on a pedestal.
Distributor and buyer conversations
Short answers from the people specifying and stocking your parts, filmed at the booth on a wireless lav and cut to one clear claim per clip.
Technical explainers for the bay
Your engineer or trainer walking through the install, the failure mode, or the spec difference, in the language a technician actually uses.
Coverage across both buildings
A crew plan that accounts for the walk between the Venetian Expo and the AAPEX Forum, so a second location does not cost you half a shooting day.
Vertical cuts while the week is live
Reels, Shorts, and TikTok cuts moving during the show itself, when your category is the conversation and the traffic is already there.
AAPEX brand activation
One launch plan, from booth to follow-up.
AAPEX is a trade-only business floor across the Venetian Expo and AAPEX Forum. Production, creator participation, and distribution can be scoped together, but each has a different job, permission set, and cost.
Creator participation
Schedule an approved automotive creator for a walkthrough, interview, or product demonstration. Creator fit, access, timing, and usage rights are agreed before show week.
Paid amplification
Prepare selected cuts for paid distribution after claims, account access, usage rights, audience, budget, and landing-page tracking are approved.
Before, during, and after the show.
Automotive week in Las Vegas is the tightest calendar of the year for a crew, so the plan is settled well before load-in: launch list, booth numbers in both buildings, who speaks for each product, and the quiet windows where detail work is possible.
Before
Launch list and booth plan agreed
What is new, what stays embargoed until the hall opens, which building each display sits in, and the interview list, confirmed in writing.
During
Shot around your buyer traffic
Product and detail passes in the slower windows, interviews and demos in the busy ones. Nothing blocks the aisle and no buyer waits on a camera.
After
Files organized and owned
Finished cuts and edited stills land in a Google Drive under your account, named so a rep can pull a clip for a distributor without asking anyone.
Three ways to cover the show.
Same three coverage packages as our other Las Vegas shows, with no travel line, because the crew is already here.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creator Caden Underwood, whose client reels have reached up to 4.9M views. They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
Can you also cover our SEMA display the same week?
Yes, and that is usually the smarter buy. The two shows run back to back in the same city, we are already local, and one combined plan avoids paying twice for setup, travel, and crew mobilization. Tell us both booth numbers and we scope it as one week.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Book AAPEX coverage now.
Automotive week fills our calendar first. Send your booth numbers, what you are launching, and who can speak for it, and we will come back with a coverage plan for the three days.