LA Auto Show · Los Angeles Convention Center
LA Auto Showcontent foraftermarket brands.
Los Angeles is the most car-literate consumer audience in the country, and it arrives across ten days right after automotive week in Las Vegas. Cross X Agency is a four hour drive away, which keeps the travel line small and the schedule flexible. We cover custom builds, aftermarket displays, and brand activations, and we cut for an audience that can tell the difference between a real build and a sticker job.
- Show dates
- November 20 to 29, 2026
- Venue
- Los Angeles Convention Center
- Crew
- Drives from Las Vegas
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Exhibitor build reel, SEMA Show 
Reveal moment, Las Vegas event floor 
Vertical booth interview cut 
Floor coverage, NACS Show
What to capturein Los Angeles.
This audience scrolls the same content you do, and it is unforgiving about anything that looks like an ad. The coverage that works here is closer, faster, and more honest than a brochure film.
Custom and aftermarket builds
Fitment, stance, wrap, wheels, and interior work filmed the way enthusiasts actually look at a car, starting with the detail that makes it credible.
Activation and experience coverage
Ride and drive, test track, and interactive displays covered where organizer access permits, so an experience becomes shareable content.
Creator collaboration on the floor
Coverage planned around visiting creators and partners, so a single appearance produces content for both feeds instead of one blurry phone clip.
Ten days of release material
Enough coverage to post through a ten day run including the Thanksgiving weekend, rather than going quiet after opening day.
Night and low-light passes
Late hall hours used for moodier lighting on the vehicle, which is the frame that tends to travel furthest on social.
Cut for a California buyer
Captions, pacing, and clip length set for the market that buys more new vehicles than any other state, with a version sized for every platform.
Before, during,and after the show.
Ten public days sounds generous until you price crew for all of them. The plan we recommend concentrates the shooting into the windows that produce the most usable footage and spreads the release across the whole run.
Before
Block and shot list agreed
Hall and stand, move-in access for clean coverage, which days the crew is on site, activation timings, and the interview list.
During
Shot in blocks, posted daily
Concentrated shooting days, with finished vertical cuts released across the full ten day run so the feed stays live.
After
Organized and handed over
Finished cuts and edited stills in a Google Drive under your account, sorted by vehicle and clip length.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Los Angeles is a drive rather than a flight, so the travel line is smaller than our other travel shows and still quoted separately.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
We are also at SEMA and AAPEX. Can you cover all three?
Yes, and it is worth scoping together. SEMA and AAPEX run in Las Vegas in early November where we are based, and LA follows later the same month. One plan across all three keeps the look consistent and avoids paying three separate mobilizations.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Book LAcoverage now.
Tell us your hall and stand, what is on display, and which days matter most. We will come back with a shooting block, a release plan across the ten days, and a travel line.