The work alreadylooks good. Film it.
A shop generates content every day it opens. Automotive social media turns that into vertical work you can publish, then keeps the calendar moving instead of going quiet for three weeks.
Vertical work, filmed on location.
Builds, installs, reveals, and show floors. Filmed for automotive clients and partners in Las Vegas, edited for the platforms where a driver decides who to call.
Two different jobs.Do not confuse them.
Production
Shoot days in the bay and at the reveal, then edited vertical files delivered organized and ready to publish. This is the Content Drop, and a shop can buy it on its own.
Management
The planning and publishing layer. A calendar built around the jobs on the schedule, captions written for the service being sold, publishing, comment and message handling, and reporting on what actually moved.
Pricing depends on shoot cadence, platforms, and whether the shop needs the calendar operated. It is quoted after a conversation, not listed as a flat monthly rate.
What running it looks like.
A plan tied to the jobs already booked, so filming does not depend on inspiration
One shoot cadence agreed up front, usually captured while work is happening
Captions and hooks written for the service, the vehicle, and the price question
Publishing handled on the platforms the shop actually earns from
Messages and comments answered or routed to the person who quotes
Reporting on saves, shares, profile visits, and inquiries that came from social
Footage is not only for the feed.
The same library carries the service pages, the paid media, and the follow-up message a customer receives while they are still deciding. That is why the files are handed over, organized, and reused rather than posted once.
Who this is for.
Automotive work at Cross X Agency is for shops: customization, wraps, tint, paint protection film, detailing, and ceramic coating. Content has been produced for Lusso Auto Design and across SEMA week in Las Vegas, and the same approach travels to any shop with work worth showing.
Before you buy.
Do we need production and management, or can we pick one?
Either works. Shops with someone in-house who can post often buy production only, as finished vertical files. Shops with nobody owning the calendar buy management on top, so planning, publishing, and message handling have an owner.
Who films the work?
Cross X Agency does, on agreed shoot days in the shop and at reveals. Between shoots, footage the team already captures on a phone can be edited into the same library rather than wasted.
What does social media actually do for a shop?
It keeps the shop credible while a driver is deciding. Most automotive buyers compare a website, a map listing, and a profile before calling. Social is the part that proves the work is current, and it is not promised as a lead source on its own.
Who owns the footage?
The shop. Finished files and raw footage are handed over and remain the shop's property, usable in ads, on service pages, and in follow-up messages.
Show us what ison the schedule.
Tell us the jobs coming through the bay and who handles posting today. We will scope filming, the calendar, or both.