SKIN Las Vegas Website and Search Foundations
A rebuilt website for a Las Vegas med spa, with treatment information organized for research and the search foundations set up so the new site can be measured.
Services provided
The brief
SKIN Las Vegas is an advanced laser and skincare med spa in Las Vegas. The work was a website rebuild rather than a cosmetic refresh: a new site, with treatment information presented so someone researching a procedure can understand what it is, who it suits, and how to book, without calling first to find out.
A med spa sells a set of distinct treatments, and people arrive searching for one of them by name. The structure had to treat each treatment as its own destination instead of burying everything in a single services list.
What the rebuild covers
- A new website for the med spa, replacing the previous site
- Treatment pages organized by procedure rather than one combined list
- Plain-language explanations of treatments for people researching before booking
- A booking action available from the navigation and from treatment pages
- Search Console and Bing Webmaster Tools set up on the new site
Organizing treatment information
Treatments are described one at a time, in the words a patient would use, so laser hair removal, laser tattoo removal, and facial treatments each read as their own decision. Supporting explanation sits alongside the treatment pages, so a term someone does not recognize can be looked up without leaving the site.
The booking action repeats: it is in the navigation, and it is at the end of a treatment page, so a visitor on a phone never has to scroll back up to act on what they just read.
Search foundations, not a ranking claim
When the new site went live it was connected to Google Search Console and Bing Webmaster Tools, so the site's own search data is being collected from launch rather than reconstructed later.
That is deliberately the starting line. A new site needs a stretch of its own collected data before any search decision is worth making, so laser hair removal, laser tattoo removal, and HydraFacial are the treatment terms the structure is aimed at, not results being claimed. There are no traffic, ranking, or booking figures in this case study, because that measurement period is the point of setting the foundations in the first place.
Plan a website build like this.
Send the business and the current site. We review both and come back with recommended pages, scope, and a quote.
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