Social Media Management for Med Spas
Med spa content only works when the practice can actually approve it. The scope here connects the content plan, on-site capture, consent, review, editing, and publishing so each post is defensible and part of a clear inquiry path.
Scope at a glance
- Content plan reviewed and approved by the practice
- Consent and approval workflow before publication
- Inquiry measurement from social to consultation
What this solves
Where the path breaks.
Three points along the customer journey where med spas teams tend to lose the next step.
Bottlenecked approvals
Content sits between the marketing team and the practice with no defined review process, so posting stalls.
Reactive posting
Posts are pulled from whatever was captured that week, without a plan for treatments, providers, or seasonality.
Unused capture time
Provider expertise and treatment moments are rarely filmed with a defined purpose, so the library never builds.
In scope
What is in scope.
Plan and approvals
- Monthly plan tied to treatments and providers
- Consent and approval workflow with the practice
- Review cycles agreed during scope
- Guidance for in-house phone capture between shoots
Production and distribution
- Scheduled capture windows on-site
- Editing for short-form and static formats
- Publishing cadence agreed during scope
- Inquiry attribution reported alongside the work
How it connects
One service, connected to the next step.
Social Media does its job when it hands the visitor, inquiry, or asset to a defined next step. The rest of the customer journey is planned alongside it.
See how the full system connectsClient ownership
Approved accounts, source assets, access, and final deliverables stay with the client.
Defined handoff
Owners, approvals, and next actions for each lead, asset, or update are agreed during scope.
Measurement
What is tracked, where it lives, and how it is reviewed is defined before launch.
FAQ
Common questions.
The practice and its providers own clinical claims, patient consent, required disclosures, and any regulatory review. All content moves through the practice's approval before publication.
Only with appropriate patient consent, provider approval, and adherence to the practice's own policies and current platform guidance. Consent and approval are part of the workflow, not an afterthought.
No. Bookings depend on the practice's response, pricing, and scheduling. The scope commits to the plan, the work, and honest reporting.
Yes. Approved accounts, source files, and access remain with the practice.
Related capabilities
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A site that hands the visitor to a consultation.
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Consultation routing, follow-up, and booking handoff.
Capability overview
Social Media across industries
How social media fits into the full customer journey.
Next step
Start with the customer journey.
The Revenue Leak Score shows where attention, response, follow-up, or attribution is breaking first.