NACS Show 2026 - Las Vegas Convention Center
Video & Photo Coverage for NACS Show Exhibitors, Las Vegas 2026
Coverage built for convenience retail, foodservice, packaged goods, and retail technology brands exhibiting at the NACS Show. Local Las Vegas crew, no travel fee, and your shot list is locked before load-in at the Las Vegas Convention Center.
Cross X Agency is based in Las Vegas at 10801 W Charleston Blvd, a short drive from the Las Vegas Convention Center. We staff NACS week with a local video and photo crew so the foodservice demos, equipment launches, in-store concept displays, and buyer conversations at your booth become a content library your sales team uses through the rest of the year.
- Show
- NACS Show 2026
- Dates
- October 6-9, 2026
- Venue
- Las Vegas Convention Center
- City
- Las Vegas, Nevada
What needs to be captured
What needs to be captured at your NACS booth?
Foodservice and equipment demos
Coffee programs, dispensed beverages, hot food and roller-grill programs, and equipment actually running, shot close enough that an operator can see how it works and how fast it is.
In-store concept displays
Store-within-a-booth builds, planogram and cooler sets, signage, and category resets walked through the way a retailer would experience them.
New product launches and packaged goods
Launch moments, packaging and label detail, sampling stations, and the pack-out shots your category presentations need.
Buyer and distributor conversations
Booth traffic, rep conversations, and short retailer or distributor testimonials from the buyers already standing in front of you.
Selected frames
The shooting style your NACS coverage is planned around.
Frames from past Cross X Agency trade show and brand production work in Las Vegas. Shown to give a sense of the lighting, framing, and detail level a NACS booth shoot is planned around, applied to product, equipment, and concept displays.
In motion
The coverage in motion.
Past trade show and brand clips from Cross X Agency. Same crew, same turnaround, applied to NACS product demos, launches, and concept displays.
The short answer
What does Cross X Agency cover at the NACS Show 2026 in Las Vegas?
Cross X Agency provides video and photo coverage for NACS Show 2026 exhibitors at the Las Vegas Convention Center, October 6 to 9, 2026. A local Las Vegas crew shoots your booth, live foodservice and equipment demos, in-store concept displays, new product launches, and buyer and distributor conversations, and the first finished deliverable comes back within 24 hours.
The crew, the gear, and the editors are all based in Las Vegas, so there is no travel, lodging, or per-diem line on the quote. Three packages cover it: The Reveal Kit for a single launch or demo day, The Booth Library for full-show coverage, and The Convention Takeover for daily drops across all four days. Every finished cut and edited still is delivered to a Google Drive you own.
The same crew covers other Las Vegas shows, so you can compare the convention coverage overview, our NECA coverage, or the Las Vegas trade show videographer service page before booking.
Where planning matters
What gets sorted out before NACS show week?
Badges and Las Vegas Convention Center floor access
Exhibitor badge counts, any NACS media or filming approvals, and hall rules confirmed against your booth number in the Las Vegas Convention Center halls.
Demo, sampling, and run of show
Foodservice demos and sampling windows run on a repeating schedule. We plan which run gets the multi-camera treatment, and where lighting and audio need help on a loud floor with hot equipment nearby.
Food styling and product handling
Food looks good for a short window. We plan hero passes early in each run, and confirm who plates, refills, and resets between takes so the product never looks tired on camera.
Retailer and distributor deliverables
Retailer logos, SKUs, pack sizes, and category-review timelines mapped so buyer-facing cutdowns land on the right day.
Plan, capture, deliver
How does NACS coverage run on the floor?
Plan the show
Exhibitor badges, the Las Vegas Convention Center load-in window, booth layout, demo and sampling schedule, and interview list confirmed. Package and turnaround chosen before the crew shows up.
Capture the days scoped
NACS floor coverage is led by a Cross X Agency media director with a DP and (where scoped) a photographer working the booth from open to close for the days included in the package.
Edit and deliver on schedule
First planned deliverable per the chosen package, then remaining demo cuts, product stills, and any retailer or distributor deliverables organized in your Drive.
Packages
Choose your package.
The Reveal Kit
$3,500
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
The Booth Library
$7,500
One show, three months of content.
- Everything in The Reveal Kit
- 40 short-form videos, ready to post for 3 months
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
$15,000
Content domination, built to drive results.
- Everything in The Booth Library
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
What the library covers
The building blocks of the NACS library.
Booth and floor traffic
The booth as a working space: demo and sampling stations, buyer foot traffic, and hands-on product interaction across the show days.
- Booth overview coverage
- Sampling station capture
- Buyer walkups
- Booth atmosphere b-roll
Foodservice and equipment demos
The demo run and the launch moment, plus detail coverage close enough to read the spec plate and the pack.
- Multi-camera demo capture
- Food and product hero stills
- Detail and spec close-ups
- Product-lead explainer clips
Concept displays and category sets
Store concepts, cooler and planogram sets, and signage walked through as a retailer would see them.
- Concept walkthrough clips
- Planogram and cooler stills
- Signage and merchandising detail
- Before and after reset coverage
Interviews and retailer deliverables
Leadership, category, and retailer interviews plus buyer-facing edits organized for post-show follow-up.
- Multi-camera interview setup
- Wireless lav audio
- Retailer and distributor cutdowns
- Recap, highlight, and photo library delivery
Delivery & ownership
The finished coverage is yours.
Cuts, stills, and retailer deliverables organized in a Google Drive under your account.
First planned deliverable per package
Turnaround set by the package chosen for NACS week.
Google Drive delivery
Finished cuts and stills organized for your sales team.
Badges and access scoped upfront
Exhibitor badges, load-in, and Las Vegas Convention Center hall rules aligned before the shoot.
Retailer deliverables where in scope
Buyer and distributor cutdowns delivered on the agreed timeline.
FAQ
Common questions
The NACS Show 2026 runs October 6-9, 2026 at the Las Vegas Convention Center. Hall assignments and show hours can change, so we confirm your exhibit hall, booth number, and open and close times against NACS's official exhibitor materials before we lock the shot list.
We ask for 60 days or more before October 6. That window is what lets us confirm exhibitor badges, your Las Vegas Convention Center load-in slot, and your demo and sampling schedule before the crew is committed elsewhere. We have taken last-minute bookings during Las Vegas convention weeks, but late planning usually costs you the multi-camera setup on your best demo run.
Our crew works on badges from your exhibitor allotment, which is the simplest path for booth filming. Filming inside your own booth space is normally your call as the exhibitor; filming aisles, other exhibitors, or NACS stage and education sessions needs show approval. We check the current rules in NACS's exhibitor documentation and tell you which requests we need you to submit.
Yes, and on a show like NACS that is most of what we shoot. The presenter gets a wireless lav rather than camera audio, a second angle covers the hands and the equipment, and we shoot macro passes on the pack, the label, and the finished food. Because food only looks its best for a short window, we plan hero passes at the start of a run and confirm who is plating and resetting between takes.
Yes. Store-within-a-booth builds, cooler and planogram sets, and category resets are usually shot early in the morning before the aisles fill, so the walkthrough reads clean. We shoot it both as a moving walkthrough for social and as stills your category and merchandising teams can drop into retailer presentations.
Yes. Short 60 to 90 second interviews with the retailers, operators, and distributors already visiting your booth are some of the highest-value NACS footage, because it is your actual buyer explaining the problem your product solves. We set a small interview corner in or beside your booth so it does not block sampling traffic, and we handle release forms.
NACS coverage is led by a Cross X Agency media director, with a DP at minimum and a photographer or second camera added when the package, demo schedule, or booth size calls for it.
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
You do. Finished cuts, stills, and any retailer or distributor deliverables are delivered to a Google Drive under your account, with no watermarks and no ongoing license fee.
No. We have not covered a NACS Show yet, so everything on this page is prior Cross X Agency work from Las Vegas trade shows. It is here to show crew capability, lighting, and turnaround, not to imply NACS experience or any NACS affiliation.
Yes. Cross X Agency is based in Las Vegas at 10801 W Charleston Blvd, a short drive from the Las Vegas Convention Center, so there is no travel, lodging, or per-diem line item on a NACS quote.
Yes. Video and photo production runs year round, including store and facility features for convenience retail brands, product and packaging shoots at your own location, foodservice demo content, training clips, and team interviews.
Google reviews
What clients say.
Great team! Highly recommend them!
Truly phenomenal. At 10pm I inquired about needing a photographer for the NEXT day at 4pm. They were able to accommodate my last minute request at no extra. Katherine was punctual and wonderful. Photos came out great!
I had the pleasure of working for cross x agency last week. The whole crew were extremely professional and punctual. They provided tough answers to challenges that the day received. I look forward to working with them again in the very near future. Five stars for me.
I can't recommend this team enough. They're honestly so easy to work with, super communicative and transparent about everything. You can tell they really care and are extremely knowledgeable about what they do. I've loved working with them and would definitely recommend giving them a try. Thank you guys for everything!!
Cross X Agency has been amazing to work with. Their team is made up of super creative, talented, and hardworking young people who always bring fresh ideas to the table. Their content is unique, engaging, and they truly go above and beyond with every post/video they create. They always show up for every event and make sure every detail is captured perfectly.
Working with Cross X has been an excellent experience from start to finish. Their team is professional, responsive, and truly understands how to help businesses grow. They took the time to understand my brand, my goals, and the unique needs of my business, and they delivered with creativity and attention to detail. Communication was always clear and timelines were respected.
They were very professional and knew what they were doing. I love this team very easy to work with highly recommend!
love this team to death! working with them was such a great experience from start to finish. melina and katherine were incredibly professional while still keeping things relaxed and low-pressure, and it really shows in the final video. everything turned out beautifully, smooth, authentic, and exactly what we were hoping for.
Super great experience working with Cross X and we would definitely recommend their services to other businesses!
Great team! Highly recommend them!
Truly phenomenal. At 10pm I inquired about needing a photographer for the NEXT day at 4pm. They were able to accommodate my last minute request at no extra. Katherine was punctual and wonderful. Photos came out great!
I had the pleasure of working for cross x agency last week. The whole crew were extremely professional and punctual. They provided tough answers to challenges that the day received. I look forward to working with them again in the very near future. Five stars for me.
I can't recommend this team enough. They're honestly so easy to work with, super communicative and transparent about everything. You can tell they really care and are extremely knowledgeable about what they do. I've loved working with them and would definitely recommend giving them a try. Thank you guys for everything!!
Cross X Agency has been amazing to work with. Their team is made up of super creative, talented, and hardworking young people who always bring fresh ideas to the table. Their content is unique, engaging, and they truly go above and beyond with every post/video they create. They always show up for every event and make sure every detail is captured perfectly.
Working with Cross X has been an excellent experience from start to finish. Their team is professional, responsive, and truly understands how to help businesses grow. They took the time to understand my brand, my goals, and the unique needs of my business, and they delivered with creativity and attention to detail. Communication was always clear and timelines were respected.
They were very professional and knew what they were doing. I love this team very easy to work with highly recommend!
love this team to death! working with them was such a great experience from start to finish. melina and katherine were incredibly professional while still keeping things relaxed and low-pressure, and it really shows in the final video. everything turned out beautifully, smooth, authentic, and exactly what we were hoping for.
Super great experience working with Cross X and we would definitely recommend their services to other businesses!
Convention planning resources
Written for exhibitors still scoping convention week. Use these before the booth build is locked.
Start here
Book a discovery call.
Pick a package, share the show details, and we'll open the calendar to lock in the coverage.
Lock in the coverage.
Send the show details and we'll come back with a scoped plan.