Atlanta Auto Show · Georgia World Congress Center
AtlantaAuto Show contentfor exhibitors.
The Atlanta show skipped its September 2026 edition and organizers have said it returns in September 2027, which gives an aftermarket brand something unusual: a long planning runway and a returning-show news hook. Cross X Agency travels to the Georgia World Congress Center for custom builders, accessory brands, and activation exhibitors who want to be the display people photograph on the show's first weekend back.
- Announced dates
- September 23 to 26, 2027
- Venue
- Georgia World Congress Center
- Status
- Returning after a paused 2026 edition
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Reveal moment, Las Vegas event floor 
Exhibitor build reel, SEMA Show 
Booth interview, Las Vegas Convention Center 
Floor coverage, NACS Show
What to capturein Atlanta.
A returning show gets more attention than a routine one. The coverage plan should treat the first weekend back as the moment worth spending on.
Opening weekend density
The busiest hours of a four day run covered deliberately, because a returning show concentrates its crowd early.
Custom and specialty builds
Paint, wrap, wheels, interior, and audio work filmed close and consistently across your whole display.
Accessory and product detail
Protection, lighting, sound, and fitment products filmed so the install quality is visible rather than described.
Activation and experience coverage
Interactive and experiential parts of your stand covered with real visitors in frame, which outperforms an empty display every time.
Spokesperson interviews
Your team explaining the product and the build in short, quotable answers, filmed with clean audio at the stand.
Southeast market framing
Captions and pacing pitched at a Southeast buyer, with a version sized for every platform you publish on.
Before, during,and after the show.
A show returning after a pause tends to confirm its details late. We plan the coverage against the announced window, hold the crew, and confirm the exact days as show management publishes them.
Before
Window held, details confirmed
The announced September window held for crew, then stand position, display list, move-in access, and interview list locked as details publish.
During
Clean passes, then the weekend
Controlled coverage during move-in, then reaction, interviews, and activation footage across the busiest public hours.
After
Delivered and owned
Finished cuts and edited stills in a Google Drive under your account, ready for the autumn campaign that follows.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Travel and lodging for the crew are quoted separately so the coverage scope stays readable.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
You are based in Las Vegas. How does travel work?
Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the dates are booked we hold them, plan the shoot remotely with your team, and arrive ahead of load-in.
The 2026 show was canceled. Is the 2027 show confirmed?
Organizers have said the show returns in September 2027 and have published September 23 to 26 as the dates. We treat that as the planning window and reconfirm against show management before booking anything, because a returning show can still move.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Plan Atlantawell ahead.
Send what you expect to display and we will build the coverage plan now, hold the announced window, and confirm the exact days with show management as they publish.