Automotive Testing Expo North America · Novi, Michigan
Automotive Testing Expo Video Production, Photography and Influencer Marketing in Novi
On-site videography, product demos, social media content, photography, and creator-driven coverage for brands exhibiting at Automotive Testing Expo North America in Novi.
Now scheduling crews for Novi, October 27 to 29. Send your booth number and show days to check availability.
- Expo dates
- October 27 to 29, 2026
- Venue
- Vibe Credit Union Showplace, Novi
- Audience
- OEM and Tier 1 engineering
- Delivery
- 24-hour turnaround
Influencer marketing
Influencer marketing that carries your booth past the expo floor.
Most show footage dies inside the hall. Influencer marketing is what puts it in front of a creator's existing automotive audience and keeps it working for weeks after the event. We pair technical booth coverage with Caden Underwood, an automotive creator in Las Vegas, and these are the verified numbers behind that influencer work.
Caden Underwood
Automotive creator, Las Vegas
10.1M
Views across 25 recent automotive reels
What we film at a technical expo.
An engineering audience forgives plain and punishes vague. The coverage that performs here is close, accurate, and narrated by someone who can defend it in a technical review.
Instrumentation in close detail
Sensors, load cells, data acquisition hardware, cabling, and rig fixturing filmed tight enough to read connector types and labelling, lit so the build quality reads on a phone.
Screen and telemetry capture done properly
Software interfaces, channel views, and live plots recorded from a clean video output rather than filmed off a monitor at an angle, so values and traces stay legible in the cut.
Engineer to engineer explainers
Your application engineer walking through the measurement chain, the tolerance, or the validation step, in the language a peer respects, cut to one clear claim per clip.
OEM and Tier 1 conversations
Short recorded conversations with the engineers evaluating your equipment, captured with consent and reviewed by you before anything is published.
Creator collaboration when it fits
An automotive creator brought through your booth to test, question, and demonstrate your setup on camera, so the coverage reaches an audience beyond the attendee list.
Influencer content built to reach past the hall
Vertical creator content planned around the people who will actually watch it, an automotive influencer testing your equipment on the floor and cut for TikTok, Reels, and Shorts, so the expo reaches an audience that never registered to attend.
Assets that outlive the expo
Stills and clips organized for your product pages, sales decks, trade press, and paid campaigns for the rest of the year, not just one recap post.
Pre-show, on site, then delivery.
Novi is a travel show for us, so the plan is locked before we fly. You approve the shot list, the confidentiality boundaries, and the delivery dates before anyone is on the floor.
Before the expo
Shot list and approvals
We review your hardware list, spec sheets, and what cannot be filmed, then agree a technical shot list, interview questions, and a lighting plan for the booth and any live rig.
October 27 to 29
Crew on the floor in Novi
Dedicated crew across expo hours filming hardware, demonstrations, interviews, and floor context, with wireless audio and a daily backup of everything captured.
After the expo
Organized delivery you own
First vertical cuts inside the show week where scheduling allows, then the full set of edits, long form explainers, and stills in a labelled Drive folder that stays yours.
Three ways to cover the expo.
Travel, crew size, and creator collaboration are quoted per exhibitor. Ask for a scope tied to your booth and your product list rather than a flat day rate.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creator Caden Underwood, whose client reels have reached up to 4.9M views. They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
When and where is Automotive Testing Expo North America 2026?
October 27 to 29, 2026 at the Vibe Credit Union Showplace in Novi, Michigan. Confirm your booth number and hall access with the organizer, then we build the shooting plan around it.
Have you covered Automotive Testing Expo before?
No. Our convention and automotive coverage to date is Las Vegas based, including the SEMA Show, NACS, and brand shoots with automotive builders and creators. Novi is a travel booking for us, quoted with the travel line stated plainly.
How do you handle confidential hardware and customer data?
We agree what is off limits before the expo, avoid filming restricted equipment or third party data, and you review every clip and still before anything is published or delivered outside your team.
Can you film software, plots, and live data clearly?
Yes. We capture interfaces from a clean video output where your setup allows it, so channel views and plots stay readable in the edit instead of showing moire and glare from a filmed monitor.
What does the influencer side actually include?
A booked automotive creator visiting your booth for an on camera walkthrough, plus the vertical cuts from that visit. It is quoted separately because it depends on creator availability, usage rights, and posting terms for your dates.
Tell us what you are bringing to Novi.
Send your booth number, your hardware list, and the dates you need crew. We will come back with a coverage plan, a delivery schedule, and a quote that shows the travel and any creator collaboration as separate lines.
Plan your expo coverage.
Tell us your booth, the products or rigs you need filmed, and the turnaround you are working to. We will reply with a scoped plan and open the calendar so you can lock the crew before Novi.