Chicago Auto Show · McCormick Place
Chicago Auto Showcontent forexhibitors.
Chicago is the largest auto show footprint in North America, and scale is exactly what makes it easy to disappear inside. Cross X Agency travels to McCormick Place for aftermarket brands, overlanding and accessory exhibitors, and activation partners, and plans coverage that makes a single display feel like the reason somebody came, across a nine day February run.
- Show dates
- February 13 to 21, 2027
- Venue
- McCormick Place
- Crew
- Travels from Las Vegas
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Floor coverage, NACS Show 
Exhibitor build reel, SEMA Show 
Booth interview, Las Vegas Convention Center 
Reveal moment, Las Vegas event floor
What to captureat McCormick Place.
On a floor this size the winning footage is the footage that gives scale and specificity at once: the room is enormous, and your display is the thing worth stopping for.
Scale established properly
Wide establishing coverage that shows the size of the hall, then a controlled move into your display, so the viewer understands where they are.
Product and accessory detail
Racks, gear, armour, lighting, and fitment filmed tight, with the install quality visible rather than implied.
Overlanding and specialty vehicle coverage
Built rigs covered the way a buyer inspects them, including what is under the vehicle and inside the storage.
Indoor test track and ride coverage
Track and ride experiences filmed where organizer access allows, giving you motion footage that a static stand cannot produce.
Car culture exhibit tie-ins
Coverage that places your brand inside the show's local car culture programming rather than isolated on a stand.
Nine days of posting material
A release plan across a long February run, with a weekday and a weekend version of the same coverage.
Before, during,and after the show.
McCormick Place is big enough that walking between halls eats real shooting time. We plan the route as carefully as the shot list, and we film the clean material during move-in rather than fighting a February weekend crowd for it.
Before
Stand position and route agreed
Which hall you are in, move-in access, distances between anything else we need to cover, and who is available on camera.
During
Clean passes, then the crowd
Controlled coverage before doors, reaction and interviews during peak traffic, and track coverage where access is granted.
After
Sorted and delivered
Finished cuts and edited stills in a Google Drive under your account, named by vehicle, product, and clip length.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Travel and lodging for the crew are quoted separately so the coverage scope stays readable.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
You are based in Las Vegas. How does travel work?
Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the dates are booked we hold them, plan the shoot remotely with your team, and arrive ahead of load-in.
Do you handle credentials and filming permission?
We work from your exhibitor allocation. You add the crew to your exhibitor credentials and confirm any media access with show management, and we plan the shoot around exactly what that allows. We never claim access we have not been granted.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Plan Chicagocoverage early.
Send your hall and stand number, what you are displaying, and the days that matter. We will come back with a coverage block for the run and a separate travel line.