Cosmoprof North America · Mandalay Bay, July 2027
Cosmoprof Las Vegas Videography and Booth Content
Product launches, texture and detail capture, founder interviews, and vertical cuts for beauty brands exhibiting in Las Vegas.
Cross X Agency is a Las Vegas convention production crew available for Cosmoprof North America, running July 13 to 15, 2027 at the Mandalay Bay Convention Center. Beauty is judged on how the product looks in close-up, so the detail work matters more here than almost anywhere else.
What needs to be captured
What beauty exhibitors need captured.
Launch and hero product films
The new SKU presented cleanly, with packaging, texture, and application in one coherent piece.
Texture and application detail
Macro coverage of cream, gel, powder, and finish, which is what actually sells the formula on social.
Founder, educator, and buyer interviews
Brand story from the founder, technique from the educator, and reaction from buyers walking the aisle.
Where planning matters
What makes beauty coverage different.
Booth lighting is rarely kind to product
Hall lighting flattens texture and shifts color. We bring controlled light for the macro passes so packaging and formula match your brand references.
Application shots need time and a clean set
Skin, hands, and surfaces have to be prepped and reset between takes. That work is scheduled in a quieter window rather than squeezed between buyer meetings.
Supply-chain brands sell differently
Cosmopack side exhibitors are selling formulation, packaging, and manufacturing capability. That coverage leans into process and detail, not consumer glamour.
Plan, capture, deliver
How Cosmoprof coverage runs.
Pick the SKUs and the story
Hero products, the shots each one needs, the interview list, and the social formats are agreed before the show so the crew is not choosing on the fly.
Shoot detail and people separately
Macro and application passes in controlled conditions, booth energy and interviews during peak hours, so both look intentional.
Deliver vertical first
Short vertical cuts on the agreed turnaround for social and buyer follow-up, then the full library including stills and longer brand films.
Packages
Pick how much of the show you want captured.
The Reveal Kit
$3,500
Half day on the floor. Built around one moment: the reveal, the launch, or the hero activation.
- 4 to 7 simple finalized videos, not one reel
- 20 edited photos from the same session
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first deliverable so it posts during the show
- Google Drive delivery, files are yours to keep
The Booth Library
$7,500
Full day of coverage. Enough footage to feed social, sales, and the website for the rest of the year.
- Product demos, walkarounds, and buyer conversations
- 5 to 10 enhanced finished videos
- 40 edited photos in both vertical and horizontal formats
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first video deliverable & 10 edited photos
- Everything organized in Google Drive, files are yours to keep
- Founder or product-lead interview captured on site
The Convention Takeover
$15,000
Multi-day. The exhibitor booth or activation becomes a full media set.
- 20 finalized enhanced videos across the show days
- 100 edited photos in both vertical and horizontal formats
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first deliverable so it posts during the show
- Google Drive delivery, files are yours to keep
- Product demos, walkarounds, and buyer conversations
- Founder or product-lead interview captured on site
- Daily drops so content ships while the floor is open
- Guest and partner interviews captured on the set
- Podcast and interview set built at the booth
What the library covers
The building blocks of a beauty show library.
Product and texture macro
Close coverage of packaging, formula, and finish.
- Macro texture passes
- Packaging hero shots
- Swatch and application detail
- Controlled lighting on set
Launch and brand films
The new product presented as a piece you can run after the show.
- Hero product film
- Vertical and horizontal cuts
- Brand-aligned color treatment
- Music and pacing options
Interviews and education
Founders, educators, and buyers on camera.
- Multi-cam interview setup
- Wireless lav audio
- Technique and demo capture
- Portrait stills
Booth and buyer coverage
The stand as a working sales space across the show days.
- Booth overview coverage
- Buyer interaction capture
- Merchandising and display stills
- Daily selects
Delivery & ownership
The finished coverage is yours.
Product films, macro detail, interviews, and stills organized in a Google Drive under your account.
First deliverable per package
Agreed before the show opens.
Google Drive delivery
Organized by SKU, day, and format.
Vertical formats included
Cut for social and buyer follow-up.
One-time production
No retainer or automatic renewal.
FAQ
Common questions
July 13 to 15, 2027 at the Mandalay Bay Convention Center. Confirm your booth assignment and any Cosmopack area details through the show's plan your visit resources.
Yes. We bring controlled lighting and a small set area so texture and packaging read correctly. If the booth has no workable space, we schedule the macro pass in a quieter window or nearby space you have access to.
Yes. That coverage focuses on formulation, packaging capability, and process detail, with interviews aimed at brand buyers rather than consumers.
Per the package. The Booth Library includes a same-day clip and The Convention Takeover ships daily drops, so vertical cuts land while the show is running.
Cross X Agency is a Las Vegas production crew available for this show. We do not claim an organizer relationship or prior Cosmoprof credentials. We do shoot beauty and aesthetics product work regularly.
Send your booth number, hero SKUs, interview plan, and the formats you need through the form. We come back with a scoped plan and package.
Planning resources
Start here
Book a discovery call.
Pick a package, share the show details, and we'll open the calendar to lock in the coverage.
Lock in the coverage.
Send the show details and we'll come back with a scoped plan.