Cosmoprof North America · Mandalay Bay Convention Center
Cosmoprof Las Vegasbeauty brandvideo.
Cross X Agency is a Las Vegas crew available for Cosmoprof North America Las Vegas, July 13 to 15, 2027, at the Mandalay Bay Convention Center. Beauty sells on texture, packaging, and the person who made it. The plan is close detail work, application and movement, and interviews that give a buyer a reason to remember the line.
- Dates
- July 13 to 15, 2027
- Venue
- Mandalay Bay Convention Center
- Covers
- Product detail, application, interviews
- Delivery
- Google Drive you own
Vertical workfrom the floor.
Prior Cross X Agency convention and event production in Las Vegas. We are available for this show and do not claim previous coverage of it.
Vertical booth interview cut 
Booth interview, Las Vegas Convention Center 
Reveal moment, Las Vegas event floor 
Convention crew on the floor
What to captureat Cosmoprof.
Buyers and shoppers decide on the same two things: how the product looks in the hand and how it behaves on skin. Both need to be filmed close, with light you control.
Product and packaging detail
Tight passes on the bottle, cap, print, and finish, shot so the packaging looks as considered on a phone as it does on the shelf.
Texture and application
Pour, spread, absorb, and finish captured at close range, because the texture shot is the one that keeps performing long after the show.
Founder and educator interviews
The person behind the formula or the education program explaining what it is for, in short answers framed for vertical cutdowns.
Buyer and booth coverage
The stand working across the days, including conversations and demonstrations, shot without standing between your team and a buyer.
Vertical cuts, ready to post
Framing planned for a vertical crop from the start, so social edits do not have to cut the product out of the middle of the frame.
How the show runs.
Beauty detail work needs a controlled corner and a few quiet minutes. Those windows get scheduled instead of hoped for.
Before
Choose the hero products
Which SKUs get detail and application coverage, who speaks on camera, and where in the booth a controlled close-up setup can live.
On site
Detail first, traffic second
Product and application passes run in the quiet windows at open and close, with booth, buyer, and interview coverage through the busy middle of the day.
Delivery
Organized by product
Vertical and horizontal cuts plus edited stills in a Google Drive under your account, grouped by SKU, on the turnaround your package sets.
Three ways tocover the show.
One-time production for the show, not a retainer. Scope agreed before load-in.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
When and where is Cosmoprof North America Las Vegas 2027?
July 13 to 15, 2027, at the Mandalay Bay Convention Center. Confirm your own booth and any education or stage timings with the show.
Have you covered Cosmoprof before?
Cross X Agency is a Las Vegas production crew available for this show, with no prior Cosmoprof credentials or organizer relationship. The work shown here is our own coverage of other Las Vegas conventions and events, including beauty and wellness client content.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Tell us the productsand the booth.
Send your booth location, the SKUs that matter, and who can speak on camera. We come back with a coverage plan and the package that fits it.