Houston AutoBoative Show · NRG Center
HoustonAutoBoative contentfor exhibitors.
Houston combined its auto and boat shows, which produced something genuinely useful for an accessory or truck brand: one floor holding both halves of the Texas outdoor buyer. Cross X Agency travels to NRG Center to cover that crossover properly, because a lift kit, a tonneau, or a marine accessory reads very differently when it is filmed next to the boat it is towing.
- Show dates
- January 27 to 31, 2027
- Press day
- Wednesday, January 27
- Venue
- NRG Center, Houston
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Exhibitor build reel, SEMA Show 
Floor coverage, NACS Show 
Booth interview, Las Vegas Convention Center 
Reveal moment, Las Vegas event floor
What to captureat NRG Center.
Texas buys trucks, and it tows things with them. The coverage that sells here shows capability and lifestyle in the same frame instead of treating them as separate campaigns.
Truck and accessory detail
Lifts, bumpers, racks, tonneaus, wheels, and tow setups filmed tight, with the install quality and hardware visible.
The tow and marine crossover
Coverage that uses the combined floor deliberately, pairing the vehicle with the boat or trailer it is actually built to pull.
Press day, used properly
The Wednesday open house window used for clean walkarounds and any announcement you want on record before the public arrives.
Product demonstrations
Anything that moves, folds, lifts, or locks filmed in motion with hands in frame, which is the only way an accessory sells on video.
Ride and drive coverage
Ride and drive and experience areas covered where organizer access permits, giving you motion footage a static stand cannot produce.
Cuts for a Texas audience
Vertical cuts and captions pitched at the regional buyer, released across the five day run rather than after it.
Before, during,and after the show.
Five days is a short run, so nothing can be figured out on site. The display list, the press day window, and the demonstration timings are settled before the crew flies to Houston.
Before
Display list and timings agreed
What is on the stand, booth position, press day access, demonstration schedule, and who speaks for each product.
During
Press day clean, weekend loud
Controlled coverage in the Wednesday window, then demonstrations, interviews, and crowd footage through the weekend peak.
After
Organized by product
Finished cuts and edited stills sorted by product and vehicle in a Google Drive under your account.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Travel and lodging for the crew are quoted separately so the coverage scope stays readable.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
You are based in Las Vegas. How does travel work?
Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the dates are booked we hold them, plan the shoot remotely with your team, and arrive ahead of load-in.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Book Houstoncoverage now.
Send your booth position, the products and vehicles on display, and whether you have press day access. We will come back with a five day coverage plan and a separate travel line.