NAB Show · Las Vegas, April 2027
NAB Show Videography and Content Production in Las Vegas
Demo capture, executive interviews, and workflow explainers for broadcast and media technology exhibitors, shot to a standard your audience will judge harshly.
Cross X Agency is a Las Vegas convention production crew available for NAB Show 2027. Conferences and workshops run April 3 to 7, 2027 and the show floor runs April 4 to 7, 2027. NAB is a room full of people who make video for a living, so the coverage has to hold up technically as well as commercially.
What needs to be captured
What NAB exhibitors need on camera.
Technology and workflow demos
The product doing the thing it does, filmed so a working engineer can follow the steps.
Executive and product interviews
Leadership positioning and product depth captured with clean audio in a loud hall.
Launch and announcement moments
New releases covered as a usable film rather than a phone clip of a crowded stand.
Where planning matters
The parts of NAB that break a shoot plan.
Your audience knows the craft
At NAB the viewer notices bad audio, rolling shutter on a monitor, and a soft focus pull. Coverage is planned so screens read cleanly and the demo is legible.
Screens and signal on camera
Refresh rates, moire, and reflections need attention before rolling. We agree with your product team which screen states and signal paths have to be captured.
Interviews in a loud hall
The show floor is noisy. Interview positions, lav placement, and fallback quiet locations are scouted before the schedule fills up.
Plan, capture, deliver
How NAB coverage runs.
Scope the demos first
Your product team lists the workflows worth filming, the states that must appear on screen, and who speaks to each one. That becomes the shot list, not a generic booth plan.
Shoot around floor traffic
Demos and interviews are captured in the windows where the booth is workable, with detail and screen passes taken during quieter hours.
Cut for two audiences
Short social cuts for the show week and longer explainer edits for the product pages and sales follow-up, delivered on the agreed schedule.
Packages
Pick how much of the show you want captured.
The Reveal Kit
$3,500
Half day on the floor. Built around one moment: the reveal, the launch, or the hero activation.
- 4 to 7 simple finalized videos, not one reel
- 20 edited photos from the same session
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first deliverable so it posts during the show
- Google Drive delivery, files are yours to keep
The Booth Library
$7,500
Full day of coverage. Enough footage to feed social, sales, and the website for the rest of the year.
- Product demos, walkarounds, and buyer conversations
- 5 to 10 enhanced finished videos
- 40 edited photos in both vertical and horizontal formats
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first video deliverable & 10 edited photos
- Everything organized in Google Drive, files are yours to keep
- Founder or product-lead interview captured on site
The Convention Takeover
$15,000
Multi-day. The exhibitor booth or activation becomes a full media set.
- 20 finalized enhanced videos across the show days
- 100 edited photos in both vertical and horizontal formats
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first deliverable so it posts during the show
- Google Drive delivery, files are yours to keep
- Product demos, walkarounds, and buyer conversations
- Founder or product-lead interview captured on site
- Daily drops so content ships while the floor is open
- Guest and partner interviews captured on the set
- Podcast and interview set built at the booth
What the NAB library covers
The building blocks of a NAB content library.
Workflow explainers
Longer edits that show the product inside a real production workflow.
- Step-by-step demo coverage
- Screen and UI framing
- Operator hands and detail
- Narration or on-camera guide
Executive interviews
Positioning and product depth from the people your buyers want to hear from.
- Multi-cam setup
- Wireless lav audio
- Quiet-position scouting
- Cutdown-ready framing
Launch coverage
The announcement captured as a film you can run after the show closes.
- Multi-cam announcement capture
- Product hero shots
- Crowd and reaction coverage
- Vertical and horizontal cuts
Booth and floor library
The stand as a working space, plus stills for press and sales use.
- Booth overview coverage
- Meeting and demo atmosphere
- Team and portrait stills
- Daily selects
Delivery & ownership
The finished NAB library is yours.
Cuts, explainers, and stills organized in a Google Drive under your account.
First deliverable per package
Turnaround agreed before the show floor opens.
Google Drive delivery
Organized by product, day, and format.
Demo scope set with your team
Which workflows and screen states get filmed.
One-time production
No retainer or automatic renewal.
FAQ
Common questions
Conferences and workshops run April 3 to 7, 2027, and the show floor runs April 4 to 7, 2027 in Las Vegas. Confirm your hall and stand assignment through NAB Show exhibitor resources.
Yes. We plan screen capture framing, shutter settings, and reflection control with your product team, and where a clean screen recording exists we will cut it against the floor footage.
Wireless lav audio, tight mic placement, and a scouted fallback position away from the loudest aisles. If a workable position does not exist near the stand, we schedule interviews in a quieter window or nearby space.
Yes on the packages that include it. Same-day and next-morning cuts are the default on the larger scopes.
Cross X Agency is a Las Vegas production crew available for NAB Show. We do not claim an organizer relationship or prior NAB credentials. We bring local crew, gear, and a plan built for a technical audience.
Send your stand number, dates, demo list, and interview plan through the form. We come back with a scoped plan and package.
Planning resources
Start here
Book a discovery call.
Pick a package, share the show details, and we'll open the calendar to lock in the coverage.
Lock in the coverage.
Send the show details and we'll come back with a scoped plan.