Oregon Auto Show · Portland
Oregon Auto Showcontent foroutdoor brands.
Portland is the most outdoor-oriented consumer auto audience on the west coast, and the show leans into it with live custom builds and a strong overlanding presence. Cross X Agency travels to the Oregon Convention Center for rack, recovery, camping, and custom build exhibitors, and films the gear the way the people buying it actually use it.
- Show dates
- February 17 to 21, 2027
- Venue
- Oregon Convention Center
- Crew
- Travels from Las Vegas
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Exhibitor build reel, SEMA Show 
Floor coverage, NACS Show 
Vertical booth interview cut 
Reveal moment, Las Vegas event floor
What to capturein Portland.
This audience owns the gear and reads the spec sheets. The coverage that lands shows the build being used and explained, not styled.
Overlanding rigs in full detail
Racks, tents, drawers, recovery gear, lighting, and suspension covered including the parts a buyer crouches down to inspect.
Live custom build coverage
Builds happening on the floor filmed as progress across the run, which gives you a genuine story instead of a static reveal.
Install and mounting explained
How the gear attaches, loads, and comes off, filmed close with hands in frame, because that is the objection that kills the sale.
Ride and drive coverage
Indoor and outdoor ride and drive activity covered where organizer access permits, giving the edit real motion.
Specialist interviews
Your product specialist answering the practical questions visitors ask at the stand, cut to one answer per clip.
Pacific Northwest framing
Captions and pacing pitched at a Pacific Northwest buyer, sized for every platform you publish on.
Before, during,and after the show.
A five day run with live builds on the floor rewards a crew that knows the schedule. Build progress, ride and drive windows, and staffing are agreed before the crew flies to Portland.
Before
Build schedule and stand agreed
What is on display, whether anything is being built live, your position in the hall, and who is available on camera.
During
Progress and people
Clean gear coverage early, build progress across the days, then visitor interaction and interviews in the busy windows.
After
A build story you own
Finished cuts including a build progression edit, delivered to a Google Drive under your account.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Travel and lodging for the crew are quoted separately so the coverage scope stays readable.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
You are based in Las Vegas. How does travel work?
Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the dates are booked we hold them, plan the shoot remotely with your team, and arrive ahead of load-in.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Plan Portlandcoverage early.
Send your stand position, the gear and vehicles on display, and whether anything is being built on the floor. We will come back with a five day plan and a separate travel line.