Philadelphia Auto Show · PA Convention Center
PhiladelphiaAuto Show contentfor builders.
Custom Alley is the reason this show matters to a builder or an aftermarket vendor, and it is also the part most likely to be photographed badly on a phone and forgotten. Cross X Agency travels to the Pennsylvania Convention Center to cover custom and specialty displays properly, so the work you hauled across state lines produces content that keeps selling after the doors close in January.
- Show dates
- January 16 to 24, 2027
- Venue
- Pennsylvania Convention Center
- Focus
- Custom Alley and vendor displays
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Exhibitor build reel, SEMA Show 
Reveal moment, Las Vegas event floor 
Booth interview, Las Vegas Convention Center 
Vertical booth interview cut
What to capturein Custom Alley.
A custom display is judged on craftsmanship, and craftsmanship only survives on camera when somebody films it close, evenly, and with the same discipline across every vehicle.
Every vehicle covered consistently
A repeatable walkaround pattern across your whole display, so a ten car space produces ten usable edits rather than one.
Fabrication and finish detail
Welds, paint, wrap edges, stitching, and hardware filmed tight, because that is where a builder's reputation actually lives.
Owner and builder interviews
The person who built it explaining the hard part of the build, filmed at the space and cut to one story per clip.
Crowd and reaction proof
People stopping, pointing, and photographing your cars, which is the footage that convinces the next customer you are worth the wait.
Vendor and product display coverage
Accessory, wheel, audio, and service displays filmed so the product reads clearly rather than getting lost behind the vehicles.
Vertical cuts while the show runs
Reels and Shorts released across the nine day run, so your local audience sees the display even if they never make it downtown.
Before, during,and after the show.
Custom displays load in on their own schedule, which is a gift for a camera crew. The clean coverage happens during move-in, before a single visitor exists, and the rest of the plan is built around your staffing.
Before
Vehicle list and space agreed
What is coming, your space size and position, move-in timing, and which owners and builders are available to speak on camera.
During
Move-in clean, show days busy
Full walkarounds and detail during move-in, then reaction, interviews, and crowd coverage across the public days.
After
One folder per vehicle
Finished cuts and edited stills sorted by vehicle in a Google Drive under your account, ready for your own feed and the owners'.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Travel and lodging for the crew are quoted separately so the coverage scope stays readable.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
You are based in Las Vegas. How does travel work?
Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the dates are booked we hold them, plan the shoot remotely with your team, and arrive ahead of load-in.
Can the car owners use the footage too?
Yes, and it is usually in your interest. You own the finished files, and we deliver a per vehicle folder so you can pass an owner their clips. Owners resharing a professionally shot build is the cheapest reach a shop gets all year.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Plan Philadelphiacoverage early.
Send your Custom Alley space or vendor booth, the vehicle list, and your move-in day. We will come back with a coverage plan for the run and a separate travel line.