San Diego Auto Show · Convention Center
San DiegoAuto Show contentfor exhibitors.
This show runs across New Year, which is either an inconvenience or the best posting window of the year depending on who is covering it for you. Cross X Agency drives to San Diego for aftermarket brands, exotic and classic exhibitors, and accessory vendors, and builds the plan around four dense days that happen to land exactly when your audience is home and scrolling.
- Show dates
- December 31, 2026 to January 3, 2027
- Venue
- San Diego Convention Center
- Crew
- Drives from Las Vegas
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Exhibitor build reel, SEMA Show 
Reveal moment, Las Vegas event floor 
Floor coverage, NACS Show 
Vertical booth interview cut
What to capturein San Diego.
Four days is not long, so the shot list has to be decided in advance and executed without hesitation. The upside is a holiday audience with unusual amounts of free attention.
Display coverage, start to finish
Every vehicle and product on your stand covered in a consistent pattern during the first available quiet window.
Exotics and classics filmed properly
Paint, trim, and interior detail on high value vehicles handled carefully, with lighting that flatters rather than flattens.
Accessory and product demonstration
Anything that installs, folds, or adjusts filmed in motion with hands in frame, because that is what makes an accessory sell.
Test drive and EV area coverage
Test drive and electric vehicle areas covered where organizer access permits, adding motion to a static display edit.
Holiday window posting
Cuts released across New Year itself, when engagement is high and most brands have gone quiet for the break.
Southern California framing
Captions and pacing set for a San Diego and wider SoCal buyer, sized for every platform you publish on.
Before, during,and after the show.
A four day show over a holiday means crew and logistics are locked early. We confirm the plan in December, drive in ahead of load-in, and have the first cuts moving before the show closes.
Before
Shot list agreed in December
Stand position, what is on display, move-in access, and who is available on camera across the holiday period.
During
Four days, no wasted hours
Clean coverage in the first quiet window, then crowd, demonstration, and interview footage across the remaining days.
After
Posted into the new year
Finished cuts and edited stills delivered to a Google Drive under your account, timed for the January buying window.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. San Diego is a drive rather than a flight, so the travel line is smaller than our other travel shows and still quoted separately.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
The show runs over New Year. Is crew actually available?
Yes, on the condition that it is booked early. We hold the dates as soon as the proposal is signed. Booking this one late is the most common way exhibitors end up with phone footage instead of coverage.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Book San Diegobefore December.
Send your stand position and display list. We will come back with a four day coverage plan, a posting schedule across the holiday window, and a travel line.