SHOT Show · Venetian Expo and Caesars Forum
SHOT Showbooth videoin Las Vegas.
Cross X Agency is a Las Vegas crew available for SHOT Show 2027, January 19 to 22. This show controls photography tightly, so the first conversation is about authorization rather than shot lists. Once the badge and permission path is confirmed by your team, the work is your own booth: product, demos, and the people who can explain them.
- Dates
- January 19 to 22, 2027
- Venues
- Venetian Expo and Caesars Forum
- First step
- Confirm badge and authorization
- Delivery
- Google Drive you own
Booth and interviewwork in Las Vegas.
Prior Cross X Agency convention and event production in Las Vegas. We are available for this show and do not claim previous coverage of it.
Booth interview, Las Vegas Convention Center 
Vertical booth interview cut 
Floor coverage, NACS Show 
Convention crew on the floor
What the policy allowsand what to shoot.
Per the current official SHOT Show policy, general photography and video on the floor are prohibited except for valid media badge holders and other authorized individuals, and exhibitors may photograph or film their own booth with an exhibitor badge. Close-ups of other booths, their products, or other people require permission. We plan inside that, and your team confirms the badge and authorization path before the shoot. This is not legal advice and we do not promise access.
Your own booth, covered fully
Product walls, displays, staff at work, and the space itself, filmed within your own footprint where your exhibitor badge applies.
Product demos with clean audio
The demonstration your staff repeat all week, captured with wireless lav audio so the explanation is usable, not just the visual.
Interviews inside permissions
Product leads, executives, and invited partners on camera with consent, framed for short cutdowns instead of one long recap.
Detail work that sells the build
Materials, machining, finish, and fit shot close, since at this show the buyer is judging construction as much as the category.
Nothing filmed without permission
No close coverage of other exhibitors, their products, or bystanders without permission. If a shot needs approval we ask for it or we drop it.
How the days run.
Access comes first. Everything else is scheduled after the badge and authorization path is settled by your team with the show.
Before
Settle authorization
Badge type, authorization path, and what your team has confirmed with the show are established first, then the booth shot list and interview windows are built around it.
On site
Shoot inside the footprint
Booth, product, demo, and interview coverage within your own space and permissions, staying clear of other exhibitors and unconsenting bystanders.
Delivery
Organized by product line
Cuts and edited stills land in a Google Drive under your account, organized by line and day, on the turnaround your package sets.
Three ways tocover the show.
The same three packages we run at every Las Vegas show, quoted as one-time production rather than a retainer.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
When and where is SHOT Show 2027?
January 19 to 22, 2027 at Venetian Expo and Caesars Forum. Confirm hours and your booth assignment through the official SHOT Show site.
Are we even allowed to film at SHOT Show?
The current official policy prohibits general photography and video except for valid media badge holders and other authorized individuals, while exhibitors may photograph or film their own booth with an exhibitor badge. Close-ups of other booths, products, or people require permission. Your team confirms the badge and authorization path before the shoot, and we work strictly inside it. We do not promise access and this is not legal advice.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Send the booth numberand your badge situation.
With your stand location, the authorization your team has confirmed, and the products that matter most, we come back with a coverage plan that fits the policy and the package to match.