SHOT Show · Venetian Expo and Caesars Forum, January 2027
SHOT Show Videography and Booth Content in Las Vegas
Booth overviews, product demos, and brand interviews for SHOT Show exhibitors, planned around a show where filming is restricted by policy.
Cross X Agency is a Las Vegas convention production crew available for SHOT Show 2027, running January 19 to 22, 2027 at the Venetian Expo and Caesars Forum. Access comes before creative at this show, so the first conversation is about authorization, not shot lists.
What needs to be captured
What SHOT Show exhibitors need captured.
Product demos within your booth
Approved product coverage filmed inside your own space, framed for dealer and consumer channels.
Brand and executive interviews
Leadership and product staff on camera, which is often the easiest content to clear at this show.
Booth overviews and post-show sales assets
A record of the stand plus clips your sales team can send to dealers after the show.
Where planning matters
Access planning comes first at SHOT Show.
Filming is restricted by show policy
SHOT Show prohibits photography and video except by authorized individuals holding valid media badges or other authorization. A crew cannot simply walk the floor and shoot.
Close-ups require permission
Even where general filming is allowed, close-up product coverage requires permission. We confirm what is cleared, product by product, before we roll.
We do not assume approval
Cross X Agency does not claim to be credentialed or approved for SHOT Show. Any access is arranged by you as the exhibitor or granted by show management, and we plan the shoot only after that is confirmed in writing.
Plan, capture, deliver
How SHOT Show coverage runs.
Sort access first
You confirm with SHOT Show which badge or authorization path applies to a hired crew. We build no schedule until that answer exists in writing.
Scope to what is cleared
Once access is confirmed, we plan booth coverage, approved product demos, and interviews, and exclude anything that has not been permitted.
Deliver sales-ready assets
Short cuts for dealer follow-up and social, plus a longer brand piece where scoped, delivered on the agreed turnaround.
Packages
Pick the coverage scope.
The Capture
$3,500
One cleared day of booth and interview coverage.
- 1 reel
- About 15 clips
- 24-hour first deliverable
- Google Drive delivery
The Coverage
$7,500
Multiple days with demos and interviews.
- 2 to 3 reels
- About 30 clips
- Still photography
- Same-day and 24-hour delivery
The Takeover
$15,000
Full show coverage with daily drops.
- Multi-day coverage
- Daily drops
- 50 or more assets
- Live or same-day delivery
What the library covers
The building blocks of a cleared SHOT Show library.
Approved product coverage
Product filmed only where permission is in place.
- Feature and handling detail
- Controlled lighting
- Permission tracked per product
- Vertical and horizontal cuts
Brand and executive interviews
The people behind the product on camera.
- Multi-cam setup
- Wireless lav audio
- Quiet-position scouting
- Short cutdowns
Booth overview and atmosphere
A record of the stand and the show presence.
- Booth overview coverage
- Team and staff stills
- Signage and display detail
- Daily selects
Dealer follow-up assets
Clips your sales team can send after the show.
- Short product explainers
- Pitch cutdowns
- Named file structure
- Organized Drive delivery
Delivery & ownership
The finished coverage is yours.
Cleared product coverage, interviews, and stills organized in a Google Drive under your account.
Access confirmed before booking
No shoot is scheduled on assumed approval.
Permission tracked per product
Anything not cleared is excluded from the edit.
Google Drive delivery
Organized by day, product, and format.
One-time production
No retainer or automatic renewal.
FAQ
Common questions
January 19 to 22, 2027 at the Venetian Expo and Caesars Forum in Las Vegas. Confirm your booth assignment and hall through SHOT Show exhibitor resources.
Only with authorization. SHOT Show prohibits photography and video except by authorized individuals with valid media badges or other authorization, and close-ups require permission. We plan the shoot after that access is confirmed in writing.
No. We do not claim approval, credentials, or any relationship with SHOT Show or NSSF. Access is arranged by you as the exhibitor or granted by show management. If it is not granted, we do not shoot.
That depends entirely on what you and the show approve. In practice, coverage inside your own booth with your own products, plus interviews with your team, is the most straightforward starting point.
We do not shoot the floor. In that case we can discuss alternatives such as filming at a separate location outside the show, which is scoped as its own production.
Send your booth details and what you would like covered through the form, and confirm the access path with the show. We come back with a scoped plan once filming permission is clear.
Planning resources
Official show sources
Facts checked July 27, 2026. Dates, venues, and access rules change, so confirm current details with the organizer.
Cross X Agency is an independent production company. We are not affiliated with, endorsed by, credentialed by, or an official supplier of SHOT Show or NSSF.
Start here
Send the show details.
Share the show, dates, and what needs to be captured. We'll come back with a scoped plan and price.
Or book a discovery callLock in the coverage.
Send the show details and we'll come back with a scoped plan.