Twin Cities Auto Show · Minneapolis
Twin CitiesAuto Show contentfor exhibitors.
This is a non-selling show, which changes what good content looks like. Nobody is closing a deal on the floor, so the job of the camera is to make your product memorable enough to be searched for in February. Cross X Agency travels to the Minneapolis Convention Center for accessory brands, upfitters, and winter capability exhibitors and builds the coverage around that gap between the visit and the purchase.
- Show dates
- January 3 to 11, 2027
- Venue
- Minneapolis Convention Center
- Format
- Non-selling consumer show
- Delivery
- Google Drive you own
Automotive workalready on the floor.
Prior Cross X Agency automotive and convention production in Las Vegas. We travel for this show and do not claim previous coverage of it.
Booth interview, Las Vegas Convention Center 
Exhibitor build reel, SEMA Show 
Floor coverage, NACS Show 
Convention crew on the floor
What to capturein Minneapolis.
A show that cannot sell has to be measured in recall and search traffic instead. That means specific, memorable, well-explained content rather than a general highlight reel.
Product explained, not just shown
Each product covered with a clear statement of what it does and who it is for, so the clip still works months later out of context.
Winter and all-weather capability
Traction, protection, heating, storage, and undercarriage products filmed with the regional problem they solve made obvious.
Interactive display coverage
Anything visitors climb into, sit in, or operate filmed with real people using it, which is far stronger than an empty display.
Vendor and specialist interviews
Your product specialist answering the question the public actually asks at the stand, cut to one answer per clip.
Content built to be searched for
Named, specific cuts you can reuse on product pages and in paid social, so the show keeps generating traffic after it closes.
Release across nine days
A posting rhythm through the run rather than one recap, so the audience that visited keeps seeing you afterwards.
Before, during,and after the show.
Because the show cannot close business, the follow-through matters more than the floor. We plan the coverage and the post-show use of it at the same time, so the footage has a job before it exists.
Before
Products and messages agreed
What is on the stand, the one thing each product needs to communicate, your booth position, and who is available on camera.
During
A concentrated shooting block
Clean product coverage before doors, then visitor interaction and interviews across the busiest days of the run.
After
Cuts with a job to do
Finished cuts named by product and delivered to a Google Drive under your account, ready for product pages and paid social.
Three ways tocover the show.
Same three coverage packages as our Las Vegas shows. Travel and lodging for the crew are quoted separately so the coverage scope stays readable.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
Who is this coverage built for?
Aftermarket and accessory brands, custom and restoration builders, wrap, tint, and detail studios, parts and equipment vendors, and brands running an activation on the floor. We produce content for exhibitors and displays. We do not take dealership work.
You are based in Las Vegas. How does travel work?
Travel and lodging for the crew are quoted as a separate line in the proposal, so the coverage scope and the travel cost stay readable. Once the dates are booked we hold them, plan the shoot remotely with your team, and arrive ahead of load-in.
Dates are listed as January 3 to 11, 2027. Is that final?
That is what the show calendar lists, and the show runs the same window every January. We confirm the exact days against show management before anything is booked, because a published calendar is not the same as a signed exhibitor schedule.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Plan Minneapoliscoverage early.
Send your booth position and product list. We will come back with a shooting block, a plan for how the footage gets used after the show, and a separate travel line.