World of Concrete · Las Vegas Convention Center
World of Concretevideo productionin Las Vegas.
Cross X Agency is a Las Vegas crew available for World of Concrete 2027. The proof at this show is a machine running under load, in dust and noise, with an operator who can explain what changed on the jobsite. We plan the shoot around the demo clock, work the indoor booth and the outdoor areas, and hand back files your reps can send the same week.
- Exhibits
- January 19 to 21, 2027
- Education
- January 18 to 21, 2027
- Venue
- Las Vegas Convention Center
- Delivery
- Google Drive you own
Convention workalready on the floor.
Prior Cross X Agency convention and event production in Las Vegas. We are available for this show and do not claim previous coverage of it.
Convention crew on the floor 
Booth interview, Las Vegas Convention Center 
Floor coverage, NACS Show 
Reveal moment, Las Vegas event floor
What to captureat this show.
Contractors buy equipment they have watched work. The plan puts the camera where the machine is doing the thing your spec sheet describes, and puts a microphone on the person who can say why it matters.
Equipment running under load
Mixers, saws, screeds, and lifts filmed while they cut, pour, or lift, not parked and polished. Wide for scale, medium for operation, tight for the cut or the finish.
Scale that reads on a phone
A machine only looks big next to something known. Framing pairs the equipment with people and material so the size is obvious in a vertical crop.
Indoor and outdoor demo planning
Your presence can span an indoor stand and an outdoor demo area. Time to walk between them is built into the schedule, and hard sun and dust are handled with lens choice and shot distance rather than fixed later.
Usable audio around noise
Concrete work drowns dialogue. Anyone speaking wears a wireless lav, positioned away from the loudest cycle, so interviews are clear without a reshoot in a quiet corner.
Operator and customer interviews
The people who run the machine describing output, effort, and what they stopped doing. Short answers, framed for cutdowns your sales team can send to one contractor.
How the days run.
Demos happen at fixed times behind a safety perimeter, so camera positions are agreed before anything is running. There is no second take on a pour.
Before
Plan against the demo clock
Booth and demo area assignments, demo times, safety boundaries, and the interview list turn into a schedule with real travel time between locations.
On site
Shoot the machine working
Demo cycles get priority, interviews run in the gaps, and booth and detail passes fill the quieter windows so nothing blocks your aisle.
Delivery
Files a rep can find
Cuts and edited stills land in a Google Drive under your account, organized by product line and day, on the turnaround your package sets.
Three ways tocover the show.
The same three packages we run at every Las Vegas show, quoted as one-time production rather than a retainer.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creators Caden Underwood, whose client reels have reached up to 4.9M views, and Angelica Gavia (@bk2.dory). They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
Before you book.
When and where is World of Concrete 2027?
Exhibits run January 19 to 21, 2027, with education January 18 to 21, at the Las Vegas Convention Center. Confirm your own booth and demo area assignment with the show.
Have you covered World of Concrete before?
No. Cross X Agency is a Las Vegas production crew available for this show, and we do not claim prior credentials or an organizer relationship here. The convention work shown on this page is our own coverage of other Las Vegas shows and events.
How fast do we get content during the show?
Every package includes a first deliverable within 24 to 72 hours, so content posts while the show is still open. The full library follows after the show.
Who owns the finished files?
You do. Finished videos and edited photos are delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Send the booth numberand the demo times.
With your stand location, outdoor demo window, and the products that matter most, we come back with a coverage plan and the package that fits it.