World of Concrete · Las Vegas Convention Center, January 2027
World of Concrete Videography in Las Vegas
Equipment demos, outdoor lot coverage, and operator interviews filmed so contractors can see the machine actually working.
Cross X Agency is a Las Vegas convention production crew available for World of Concrete 2027. Exhibits run January 19 to 21, 2027 with education January 18 to 21 at the Las Vegas Convention Center. Much of the real proof at this show happens outdoors, in dust and noise, with a machine running.
What needs to be captured
What World of Concrete exhibitors need on film.
Equipment running under load
Mixers, saws, screeds, and lifts filmed while they cut, pour, or lift, not parked and polished.
Operator and customer interviews
The people who use the machine explaining what changed on the jobsite, captured with usable audio.
Outdoor lot demonstrations
Full-scale demos in the outdoor areas where the equipment can actually be run.
Where planning matters
What makes this show physically different.
Dust, noise, and scale
Concrete work throws dust and drowns dialogue. Lens protection, mic choice, and shot distance are decided before the demo starts, and audio is captured close and clean.
Indoor booth plus outdoor lots
Your presence may span an indoor stand and outdoor demo space. That walk costs real time, so the schedule allocates blocks per location instead of hopping.
Demos run on a fixed clock
Equipment demos happen at set times with a safety perimeter. Camera positions are agreed in advance because there is no second take on a pour.
Plan, capture, deliver
How World of Concrete coverage runs.
Walk the plan before the crew arrives
Booth location, outdoor lot assignment, demo times, safety boundaries, and the interview list get turned into a schedule with travel time between areas.
Shoot the machine working
Wide for scale, medium for operation, tight for the cut or the finish, plus reaction from the people watching. Interviews captured between demo cycles.
Deliver sales-ready proof
Short vertical cuts for social, longer demo films for product pages and distributor follow-up, delivered on the agreed turnaround.
Packages
Pick how much of the show you want captured.
The Reveal Kit
$3,500
Half day on the floor. Built around one moment: the reveal, the launch, or the hero activation.
- 4 to 7 simple finalized videos, not one reel
- 20 edited photos from the same session
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first deliverable so it posts during the show
- Google Drive delivery, files are yours to keep
The Booth Library
$7,500
Full day of coverage. Enough footage to feed social, sales, and the website for the rest of the year.
- Product demos, walkarounds, and buyer conversations
- 5 to 10 enhanced finished videos
- 40 edited photos in both vertical and horizontal formats
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first video deliverable & 10 edited photos
- Everything organized in Google Drive, files are yours to keep
- Founder or product-lead interview captured on site
The Convention Takeover
$15,000
Multi-day. The exhibitor booth or activation becomes a full media set.
- 20 finalized enhanced videos across the show days
- 100 edited photos in both vertical and horizontal formats
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first deliverable so it posts during the show
- Google Drive delivery, files are yours to keep
- Product demos, walkarounds, and buyer conversations
- Founder or product-lead interview captured on site
- Daily drops so content ships while the floor is open
- Guest and partner interviews captured on the set
- Podcast and interview set built at the booth
What the library covers
The building blocks of an equipment content library.
Running demo coverage
The machine under load, filmed for scale and for detail.
- Wide scale shots
- Operation and control detail
- Cut, pour, or finish close-ups
- Slow motion where it helps
Operator and customer interviews
Real users describing the change in output or effort.
- Wireless lav audio
- Noise-aware positioning
- Short testimonial cutdowns
- Portrait stills
Product proof for sales
Edits your reps can send to a contractor who missed the show.
- Feature-specific clips
- Spec overlay ready framing
- Before and after passes
- Vertical and horizontal cuts
Booth and brand coverage
The stand, the team, and the traffic across the show days.
- Booth overview coverage
- Team and crowd stills
- Signage and display detail
- Daily selects
Delivery & ownership
The finished coverage is yours.
Demo films, interviews, and stills organized in a Google Drive under your account.
First deliverable per package
Agreed before the first demo cycle.
Google Drive delivery
Organized by product line and day.
Safety and access scoped upfront
Camera positions agreed with your demo team.
One-time production
No retainer or automatic renewal.
FAQ
Common questions
Exhibits run January 19 to 21, 2027, with education January 18 to 21, at the Las Vegas Convention Center. Confirm your indoor booth and outdoor lot assignment with the show.
Yes, when the exhibitor running the demo has approved it and the show allows crew in that area. Camera positions and the safety perimeter are agreed with your demo lead before anything runs.
Protected glass and filters for dust, distance planning for debris, and close wireless lav audio for anyone speaking. We do not rely on camera-top audio at this show.
Yes on the packages that include same-day or next-morning turnaround. Short proof clips are usually the highest value output here because reps can send them while the conversation is still open.
Cross X Agency is a Las Vegas production crew available for this show. We do not claim an organizer relationship or prior credentials at World of Concrete. We bring local crew who work outdoor and industrial environments.
Send your booth and lot assignment, demo times, and product priorities through the form. We come back with a scoped plan and package.
Planning resources
Start here
Book a discovery call.
Pick a package, share the show details, and we'll open the calendar to lock in the coverage.
Lock in the coverage.
Send the show details and we'll come back with a scoped plan.