What is a search terms report and why does it matter?

It's the list of the actual words and phrases people typed before your ad showed and they clicked. Keywords you bid on and search terms people typed are not the same thing, especially on broad match. Reviewing this report is how irrelevant traffic gets caught and excluded with negative keywords.

Will my ads only show to people in Las Vegas?

Only if the location targeting is set that way on purpose. Google Ads has separate settings for people located in an area versus people showing interest in an area, and the default is not always the local-only option. This gets checked and set to match the actual goal.

Who owns the Google Ads account?

You do. The account is either built in your name or you're added as the account owner. Access, history, and conversion data stay with you.

Who pays Google for the ad spend?

You do, directly, with your own billing method on your own account. Management fees are billed separately and never come out of the ad budget.

How do you know which clicks turned into actual customers?

Conversion actions are set up for calls, forms, and bookings, and where the business uses a CRM, closed outcomes can be imported back into Google Ads as offline conversions. That connects a click all the way to a result instead of stopping at the click.

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Demand capture

Las Vegas Google Ads management for people already searching.

Google Ads can spend money fast on clicks that were never going to convert. Broad match terms pull in searches that have nothing to do with your service, the account has no negative keyword list, and the landing page doesn't match what the ad promised.

Search campaigns built around the terms people actually type when they're ready to buy, cleaned weekly, tracked from click to call, and pointed at pages that match the ad.

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Scope preview

01Search terms and negative keywords.
02Match types set on purpose.
03Location targeting checked, not assumed.

The build

How the work is built.

Google Ads works because it shows up at the moment someone is already looking. The management work is mostly discipline: keeping the search terms clean, keeping the settings honest, and making sure what happens after the click matches what the ad promised.

Search terms and negative keywords.

The search terms report shows what people actually typed to trigger your ad, not just the keywords you bid on. Reviewed on a set schedule so irrelevant terms get added to a negative keyword list before they burn more budget.

Match types set on purpose.

Broad, phrase, and exact match each pull in a different range of searches. Which one gets used, and how tightly the account is watched, is a decision made per campaign, not a default left in place.

Location targeting checked, not assumed.

Google Ads location settings default to showing ads to people interested in a location, not just people physically there. For a Las Vegas business that wants local customers, that setting is checked and set to match intent, per Google Ads Help guidance on location options.

Included scope

What the account management covers.

Campaign structure.

Search campaigns organized by service and intent, so budget and bidding decisions can be made at the right level instead of one blended account.

Search terms review.

The search terms report reviewed on a schedule, with irrelevant queries moved to a negative keyword list before they keep spending.

Location and audience settings.

Location targeting set to presence or presence-or-interest based on the actual goal, and audience signals reviewed for accuracy.

Landing page message match.

The page a click lands on says the same thing the ad said. Offer, service, and location match, so the click doesn't land somewhere confusing.

Conversion tracking.

Calls, form fills, and bookings set up as conversion actions in the account. Where a CRM tracks closed deals, those outcomes are imported back as offline conversions so the account can see which clicks actually turned into business.

Call tracking.

Phone numbers tracked back to the specific ad and keyword that produced the call, so calls are counted alongside form fills instead of getting lost.

Ownership

The accounts stay with you.

Your access

Approved accounts, assets, and logins are created in, or transferred to, your ownership.

Documented handoff

Owners, permissions, and next actions are written down before launch or transition.

Portable scope

The completed foundation can be documented and transitioned to your team, subject to the software and vendor subscriptions in the approved stack.

FAQ

Common questions.

Google Ads puts you at the top of search results immediately, for as long as you're paying for the click. SEO is the organic listings below the ads and takes longer to build, but doesn't stop the moment you stop paying. Many businesses run both.

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Next step

Get a clean read on what your Google Ads account is actually doing.

The Revenue Leak Score gives a clear starting point in about 60 seconds. If it fits, we scope the first piece worth building.

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