Events & ConventionsPublished Jul 27, 2026Updated Jul 27, 2026 9 min readBy Cross X Agency

Content Planning for MAGIC, JCK, and ASD Market Week Exhibitors

Apparel movement, jewelry macro under tight security, and high-SKU catalog capture: a content plan for exhibitors at MAGIC, JCK, and ASD Market Week in Las Vegas.

MAGIC, JCK, and ASD Market Week are three different kinds of shows wearing the same trade-show shape. Apparel needs motion, jewelry needs precision and security awareness, and wholesale needs volume and clarity. This plan covers what each requires, how to work around buyer appointments, and how to leave the show with a usable line-sheet asset library. Facts checked July 27, 2026 against the official event pages linked below.

What does MAGIC exhibitor content need to prioritize?

MAGIC is apparel, so movement, drape, fabric texture and on-model motion matter more than a static flat lay. Fabric that looks flat in a still photo can look completely different once it moves, and buyers walking the floor are judging drape, weight, and how a piece behaves on a body. Plan for a model or booth staff member to walk, turn, and move naturally in each key piece, not just stand still for the camera.

Shoot slow-motion passes of movement for fabric that has flow, pleating, or texture.
Get close texture shots of fabric, stitching, and trim details buyers will ask about.
Capture a full front, back, and side turn on model for every hero piece.
Film the booth's general energy and merchandising for social, separate from product-specific clips.

What does JCK exhibitor content need to prioritize?

JCK is jewelry, so reflection control, macro detail, security awareness and strict handling rules define the shoot. Reflective metal and faceted stones bounce light unpredictably, so a diffused, close light source and a controlled background matter more than at almost any other show category. Macro capture needs to be sharp enough to show stone clarity and setting detail without requiring a viewer to guess at scale.

Confirm the exhibitor's security and handling rules before any piece leaves its case for filming.
Never film a piece unattended; keep exhibitor staff present and pieces in sight during the entire shoot.
Use a diffused, close light setup and a controlled backdrop to manage reflection off metal and stones.
Shoot macro detail on setting, clasp, and stone cut, and include a scale reference where useful.
Confirm which pieces are approved for filming, since some high-value items may be restricted from camera exposure entirely.

Security rules come first

Jewelry exhibitors often work under insurance and security requirements that limit how pieces can be handled, moved, or left in place. Confirm these rules with the exhibitor before scheduling any shot that requires taking a piece out of its case.

What does ASD Market Week exhibitor content need to prioritize?

ASD Market Week is high-SKU wholesale, so the priority is product grouping, catalog-style capture, pricing and pack-size clarity, and buyer pitch clips. Exhibitors here often carry hundreds of SKUs, and a buyer needs to quickly understand what comes in what pack size and at what price point. This is less about a hero shot of one item and more about building an organized visual catalog fast.

Group similar products together and shoot them as sets, matching how they will actually be ordered.
Capture clean, evenly lit catalog-style shots that can drop straight into a line sheet or wholesale catalog.
Get a short buyer pitch clip from the booth owner explaining pricing tiers, minimums, and pack sizes.
Log which shots correspond to which SKU or product line as you go, not after the show.

How do you shoot around buyer appointments and private meetings?

Buyer-appointment etiquette matters at all three shows, since a lot of real business happens in scheduled meetings rather than casual floor traffic. Filming needs to work around these appointments, not through them. Get the exhibitor's meeting schedule ahead of time so the crew can plan general booth and product capture around private conversations, and step back or pause filming when a buyer meeting is clearly in progress at the booth.

Ask for the day's appointment blocks before the floor opens so filming windows can be planned around them.
Avoid pointing a camera at a buyer conversation unless the exhibitor has specifically asked for that coverage.
Use quiet moments between appointments for detail shots, texture passes, and b-roll that do not need a model or spokesperson.
If a buyer agrees to be filmed or quoted, get their comfort confirmed before publishing anything that identifies their company.

Appointments are the real business

At wholesale and buyer-driven shows, the appointment schedule is often more important to the exhibitor than the general show-floor traffic. A crew that respects that schedule earns more cooperation and better access over the course of the week.

How do you turn a show week into a usable line-sheet asset library?

Getting a usable line-sheet asset library out of a show week means treating capture like inventory, not just content. Every product shot should be logged against a SKU, style number, or catalog name as it's captured, so the exhibitor isn't left sorting through hundreds of unlabeled files afterward. Build a simple naming convention before the show starts: style number, angle, and date is usually enough.

Agree on a file naming and folder structure before the show, tied to SKU or style numbers.
Shoot each product with consistent lighting and background so the whole set matches visually.
Separate social-ready vertical clips from catalog-ready still frames during the edit, not after delivery.
Deliver the raw organized library alongside the edited highlight reel, since sales teams reuse the stills for months.

What is a realistic capture plan across these three shows?

A single-day Capture scope at $3,500 fits an ASD or MAGIC exhibitor who needs a fast highlight reel and a set of catalog stills from one strong day on the floor. A multi-day Coverage scope at $7,500 suits a JCK exhibitor balancing security-conscious jewelry filming with buyer interviews across two or three days, or a MAGIC exhibitor running multiple model changes across a show run. A full-week Takeover at $15,000 fits a wholesale brand at ASD that needs a complete line-sheet asset library built across the entire week, with daily drops so sales teams can start using assets before the show even ends. These are starting scopes and real jobs vary with SKU count, booth size, and how many buyer appointments need coverage.

Do the rules and dates for these shows change?

Dates, hall assignments, and any security or handling requirements, especially at JCK, are set by each organizer and reviewed year to year. Reconfirm show dates, security procedures, and any filming restrictions against the official MAGIC, JCK, and ASD Market Week pages before finalizing a shot list.

Before travel, work through the convention exhibitor content checklist, and review our guide to filming at Las Vegas convention venues for hall-specific logistics. For budgeting a crew across a multi-day show, see the Las Vegas convention videography pricing guide.

Cross X Agency is a Las Vegas convention production crew. See MAGIC Las Vegas content production, JCK Las Vegas content production, and ASD Market Week content production, or browse the full convention coverage hub.

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