Be+Well Las Vegas · LVCC, June 2027
Be+Well and IECSC Las Vegas Content Production
Treatment demonstrations, provider education, and booth coverage filmed with consent handled properly and formats built for social.
Cross X Agency is a Las Vegas convention production crew available for the Las Vegas Be+Well event, formerly IECSC, running June 12 to 14, 2027 at the Las Vegas Convention Center. Spa, aesthetics, and wellness content lives or dies on trust, so consent and accuracy get handled before the camera comes out.
What needs to be captured
What Be+Well exhibitors need captured.
Treatment and device demonstrations
Devices and protocols shown in use, filmed so a provider can see the technique rather than a marketing montage.
Provider education sessions
Trainers and educators on camera, captured for course content, onboarding, and lead magnets after the show.
Product brands and booth coverage
Packaging, product detail, and buyer conversations for skincare, spa, and wellness lines.
Where planning matters
What we sort out before filming a treatment.
Consent is not a formality
Anyone receiving a treatment on camera signs a release before we roll, and we agree in advance what may be shown, cropped, or excluded. If consent is unclear, we do not film the person.
Claims and accuracy
We film what is happening and let your team write the claims. Copy and captions are your call, and we will not manufacture before and after implications from show footage.
Booth conditions for skin and device work
Mixed hall lighting misrepresents skin tone and device output. Controlled light and consistent white balance are set up before treatment coverage.
Plan, capture, deliver
How Be+Well coverage runs.
Agree the shot list and consent plan
Which treatments, which educators, which products, who signs a release, and what stays off camera, all confirmed before the first day.
Shoot demonstrations and education
Technique-focused coverage of treatments and sessions, plus product detail and booth conversations during peak floor hours.
Deliver usable education and social assets
Vertical cuts on the agreed turnaround, longer education edits after the show, and stills for provider marketing.
Packages
Pick how much of the show you want captured.
The Reveal Kit
$3,500
Half day on the floor. Built around one moment: the reveal, the launch, or the hero activation.
- 4 to 7 simple finalized videos, not one reel
- 20 edited photos from the same session
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first deliverable so it posts during the show
- Google Drive delivery, files are yours to keep
The Booth Library
$7,500
Full day of coverage. Enough footage to feed social, sales, and the website for the rest of the year.
- Product demos, walkarounds, and buyer conversations
- 5 to 10 enhanced finished videos
- 40 edited photos in both vertical and horizontal formats
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first video deliverable & 10 edited photos
- Everything organized in Google Drive, files are yours to keep
- Founder or product-lead interview captured on site
The Convention Takeover
$15,000
Multi-day. The exhibitor booth or activation becomes a full media set.
- 20 finalized enhanced videos across the show days
- 100 edited photos in both vertical and horizontal formats
- Vertical cuts for social plus one horizontal cut
- Shot list and reveal timing planned before load-in
- 24-hour first deliverable so it posts during the show
- Google Drive delivery, files are yours to keep
- Product demos, walkarounds, and buyer conversations
- Founder or product-lead interview captured on site
- Daily drops so content ships while the floor is open
- Guest and partner interviews captured on the set
- Podcast and interview set built at the booth
What the library covers
The building blocks of a wellness show library.
Treatment demonstrations
Protocols and devices shown in use with consent in place.
- Technique-focused framing
- Device and control detail
- Practitioner hands coverage
- Consent handled in advance
Education and training capture
Sessions recorded for post-show course and onboarding use.
- Multi-cam session coverage
- Wireless lav audio
- Slide or screen capture
- Chaptered long-form edit
Product and brand detail
Skincare, spa, and wellness product filmed cleanly.
- Macro product passes
- Packaging hero shots
- Controlled lighting
- Vertical and horizontal cuts
Interviews and booth coverage
Founders, educators, and providers on camera plus floor activity.
- Interview setup and audio
- Buyer interaction capture
- Booth overview coverage
- Portrait stills
Delivery & ownership
The finished coverage is yours.
Demonstrations, education edits, product detail, and stills organized in a Google Drive under your account.
First deliverable per package
Agreed before the event opens.
Signed releases on file
Consent documentation handed over with the footage.
Google Drive delivery
Organized by treatment, session, and format.
One-time production
No retainer or automatic renewal.
FAQ
Common questions
The event is now Be+Well. The Las Vegas edition runs June 12 to 14, 2027 at the Las Vegas Convention Center. Many exhibitors still search for it as IECSC, which is why both names appear here.
Anyone receiving a treatment on camera signs a written release before we film, and we agree in advance what can be shown. If someone declines or consent is unclear, they are not filmed.
We film what happens in front of the camera. Any claims about outcomes are your team's responsibility and should be reviewed against the rules that apply to your category.
Yes, when the presenter and organizer permissions allow it. We deliver a chaptered long-form edit alongside the short cuts so the session can be reused.
Cross X Agency is a Las Vegas production crew available for this event. We do not claim affiliation with Be+Well or IECSC and we do not claim prior credentials there. We do shoot aesthetics and wellness work regularly.
Send your booth number, the treatments or sessions you want filmed, and your consent requirements through the form. We come back with a scoped plan and package.
Planning resources
Start here
Book a discovery call.
Pick a package, share the show details, and we'll open the calendar to lock in the coverage.
Lock in the coverage.
Send the show details and we'll come back with a scoped plan.