A week-by-week plan for turning AAPEX booth footage into follow-up content that keeps distributor and retailer conversations moving after the show.
AAPEX ends on a Thursday. By the following Monday, every buyer who stopped at your booth is back at their desk with a stack of business cards from dozens of suppliers. The brands that win are the ones whose follow-up arrives first and gives the buyer something useful. This guide turns your booth footage into a 30-day sales campaign built for distributor and retailer conversations.
The plan works best when it is decided before the show, so the crew films what the campaign needs. Our AAPEX coverage is scoped around that follow-up.
Speed matters most here. Leads from the booth should be entered and assigned to a rep before the team flies home. Each follow-up email should reference the conversation and include the one demo clip that matches what the buyer asked about. A personal note with a relevant clip beats a generic thank-you blast.
Week two is for buyers who did not reply yet. Send the installation or diagnostic walkthrough. Post a product demo per day on LinkedIn. Add the demo clips to the matching product pages on your website, where buyers will check before they call back.
Distributor and retailer interviews do work a sales pitch cannot. Cut each interview into a short clip around one answer and use it in follow-up to accounts in the same category or region. Only publish what the partner approved on camera and in writing.
Not every buyer made it to your booth. Use the strongest demo clips in retargeting to people who visited your site, and in outreach to target accounts that were not at the show. Send a final note to open leads with a clear next step, such as a sample, a line review, or a call.
The library does not expire. Demo clips support product pages and dealer training all year. Booth photography helps plan next year's space. Interviews become proof in sales decks. Organized delivery is what makes this possible: a Google Drive you own, with files named so a rep can find the right clip without asking.
The campaign only works if leads are tracked. Every booth lead should land in a CRM with an owner and a stage, so you can see which conversations moved. Our guide on turning trade show booth footage into sales follow-up covers the system side.
If you are working SEMA the same week, the AAPEX and SEMA same-week playbook shows how one library feeds both campaigns. To plan the footage this campaign needs, see AAPEX video production in Las Vegas.
External resources are linked for reference. Cross X Agency does not control external content or search ranking outcomes.
Heading to a show? See our convention video and photo coverage.
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