Event content production · Las Vegas
Convention content production, planned before the doors open.
Events happen once and at full speed. Cross X Agency plans the goals and the shot list, confirms access and timing, works the floor in priority order, then organizes and edits the result into deliverables your team can use. It is the plan around the camera, not just the camera.
- Covers
- Planning, access, capture, delivery
- Based
- Las Vegas, no travel line
- Scope
- Agreed in writing before load-in
- Files
- Google Drive you own
Production planning is the difference.
Anyone can point a camera at a keynote. The reason events come back with unusable footage is that nobody decided in advance what the week was supposed to produce.
Goals before shot lists
What the event has to produce decides what gets filmed. Sales follow-up, a launch, sponsor obligations, and internal recap are four different shoots, and they compete for the same hours on the same floor.
A run of show the crew can work from
Reveals, keynotes, demos, and hospitality moments happen at fixed times. Written into a call sheet with priorities, a crew knows what to abandon when two things collide, which is the part a camera operator without a plan cannot decide for you.
Access, credentials, and movement
Badge counts from your allotment, load-in windows, approved filming zones, and the walking time between halls. Access is confirmed against the show documentation before the shoot day rather than negotiated at a service door.
Capture priorities on the floor
Moments that only happen once are covered first, with product, detail, and atmosphere passes filling the quieter windows. Interviews are scheduled against your team's availability instead of interrupting a buyer conversation.
Organization, editing, and delivery
Footage is named and sorted as it comes in, edits follow the deliverables agreed in scope, and everything lands in a Google Drive under your account so next year's team starts with a library instead of a search.
Coverage from Las Vegas events.
Floor coverage, booth interviews, and reveal moments filmed at Las Vegas shows and events.
How a show gets produced.
Four stages, each one closed out before the next begins. Nothing on this list is decided on the floor.
Scope
Goals, deliverables, and days
What the event needs to produce, which days are covered, what sponsors were promised, and which package fits. Agreed in writing before anything is booked.
Plan
Call sheet and access
Run of show, priority moments, interview windows, credentials, load-in, and the routing between rooms or buildings.
Shoot
The floor, in priority order
Fixed-time moments first, then demos, interviews, and the detail and atmosphere coverage the edits need.
Deliver
Organized and handed off
First deliverable on the package timeline, then the remaining cuts, stills, and any sponsor deliverables in a Drive you own.
Packages, stated plainly.
The same convention packages used across Las Vegas shows. Anything outside them is scoped separately in writing.
The Reveal Kit
Show-ready content built to last.
- 7 SEO-optimized product videos
- 20 edited photos
- 1 Show Recap Video
- Captions and description outlined
- First deliverable within 72 hours
Influencer Kit
One show, three months of influencer content.
- Everything in The Reveal Kit
- 40 short-form influencer-style videos
- Build highlights, interviews, comparisons
- Ready-made posting calendar
- First deliverable within 48 hours
The Convention Takeover
Content domination, built to drive results.
- Everything in the Influencer Kit
- Increased video deliverables based on the company's goal
- Full raw footage library, yours to keep
- Dedicated 2 editors and senior videographer
- First deliverable within 24 hours
Any package can add creator talent. We book niche creators and presenters directly for show week, like automotive creator Caden Underwood, whose client reels have reached up to 4.9M views. They can walk your booth, demo your products, and appear on camera in your place if you or your team are not available or would rather stay off camera, and your products show up in their feeds while the show is still open.
The shows we already cover.
Most brands exhibit at more than one show a year. Each of these has its own coverage page with the hall, the buyer, and what the floor actually demands of a crew.
Las Vegas Convention Center. Automotive aftermarket, reveals, and creator activations.
LVCC and Venetian Expo. Product launches, press moments, and brand activations.
The Venetian Expo. Parts, service, and distribution buyers.
Indiana Convention Center. Racing and performance trade only.
LVCC indoor and outdoor lots. Equipment demos and jobsite product coverage.
Las Vegas Convention Center. Regulated industry booth and brand coverage.
Las Vegas Convention Center. Broadcast and production technology.
The full index of Las Vegas and national shows with coverage pages.
Posting while the floor is still open.
Every convention package includes a first deliverable within 24 to 72 hours, depending on the package, so the booth is posting during the show instead of three weeks after it. Footage is offloaded and sorted on site each night, priority cuts are edited between show days, and the full library follows after the show in a Drive you own.
Related coverage.
If the job is one booth for a few days, the exhibitor page is the faster read. If the venue is the open question, start there.
How to plan booth content, creators, and post-show distribution.
Booth content, creators, and paid amplification run as one program.
For a single exhibitor booth rather than a whole event.
How the building changes call times, movement, and gear.
What event teams ask first.
How is this different from hiring a videographer?
A camera operator films what is in front of them. Production planning decides what is worth filming, confirms access and timing, sets what gets abandoned when two moments collide, and organizes the output so it is usable after the show.
How many deliverables are included?
Quantities follow the package agreed for the show. The Reveal Kit, Influencer Kit, and The Convention Takeover each define their own deliverables, and anything beyond them is scoped separately in writing.
Can sponsors receive their own cuts?
Yes, when sponsor deliverables are part of the agreed scope. Specs and delivery windows are planned alongside the run of show rather than added after the event.
Who owns the footage and edits?
You own the finished deliverables, delivered to a Google Drive under your account with no watermarks. The Convention Takeover also includes the full raw footage library.
Send the run of show and what it has to produce.
With the dates, the venue, and the outcome the event is meant to create, we come back with a coverage plan, a call sheet outline, and the package that matches it.